Training That Works

Build Authority Using Video with Scott Skibell

Most leaders are quietly destroying their credibility every time they turn on a camera. In this episode of Training That Works, Rustin Schroeder talks with Scott Skibell about how video, when done right, becomes the fastest way to build authority, influence, and trust at scale. Scott spent six years at LinkedIn doing something almost no one else was doing in corporate training. He brought in live streaming gear, built his own role from scratch, and turned subject matter experts, product managers, and sales reps into on-camera talent who could deliver global training in 30 minutes. While most companies were still herding 100 people onto Zoom calls with bad audio and worse PowerPoints, Scott was producing TV-quality training that made rising leaders look like rockstars before they ever walked into a room. What started as a smarter way to deliver training turned into something much bigger. Scott realized the real product was credibility itself. The same principles that make a good video, clean delivery, looking at the camera, an authentic on-screen presence, are the same six principles Robert Cialdini wrote about in Influence. Authority. Social proof. Liking. Reciprocity. Scarcity. Commitment and consistency. Stack them, and you stop being someone who shares information and start being someone people actually follow. Here is the part most professionals will not say out loud. They know their Zoom presence is hurting them. They know the senior VP who fumbles a screen share loses the room. They know the salesperson firing off AI-generated emails sounds like every other salesperson firing off AI-generated emails. And they know that in a world about to be flooded with AI avatars and synthetic voices, the people who show up authentically on camera, using a prospect's name, referencing their actual situation, recording it themselves, are going to win the trust everyone else is busy automating away. In this episode you will learn how to build that on-camera presence, how to apply the six principles of influence in everything you record, and why personalized video is the single highest-leverage tool a seller or leader has right now. If you want people to stop scrolling past you and start trusting you, this is the episode. Scott Skibell, founder of Skillcasting and former senior video producer for LinkedIn's global learning organization. 🎙️ Training That Works — where top performers share what actually works. 🔥 Email Magic™ turns average communicators into credible, respected voices.  👉 email-magic.com [https://www.email-magic.com/]

Build Real Executive Power with Dr. Peter A. James

In this episode of Training That Works, Rustin Schroeder talks with Dr. Peter A. James about what it really takes to build real executive power inside today’s organizations. After surviving three corporate layoffs during the 2008 recession, Peter faced a decision that most leaders avoid. Stay safe with a steady paycheck or step into uncertainty and design a career built on freedom, influence, and impact. What followed was a shift into executive coaching that transformed not only his own trajectory, but the leaders and organizations he now serves. From healthcare to pharma to technology, Peter helps executives strengthen morale, elevate culture, and drive measurable performance from the inside out. In this conversation, he breaks down why so many leaders get in their own way, how morale directly impacts customer experience and profitability, and why executive coaching is not a luxury but a competitive advantage. He shares the mindset required to make bold career moves, the discipline behind real leadership growth, and the uncomfortable questions that unlock clarity and authority at the top. If you are a business leader who wants more influence, stronger teams, and real organizational momentum, this episode will challenge you to think bigger and lead differently. 🎙️ Training That Works — where top performers share what actually works. 🔥 Email Magic™ turns average communicators into credible, respected voices.  👉 email-magic.com [https://www.email-magic.com/]

Make Them Think or Don’t Teach with Lemar Ortiz

In this episode of Training That Works, Rustin Schroeder talks with Lemar Ortiz about why most corporate training fails and what leaders must do differently if they actually want behavior change. Lemar pulls back the curtain on what he learned teaching middle school and why those same principles outperform most sales enablement programs today. He explains why information transfer is not training, why 10 percent of learning happens in the session itself, and why forcing participation is not optional if you want results. From calling on reps with cameras off to building sessions around behavioral outcomes instead of slide decks, he shares the exact mindset shift that separates effective trainers from time-wasters. They also dive into the 70-20-10 learning principle, how AI tools can accelerate enablement but not replace strong facilitation, and why trainers must stop treating adults like employees and start treating them like students. If you lead a sales team, run enablement, or want your training to actually change performance, this conversation will challenge the way you think about learning and development. This episode is a must-listen for sales leaders, enablement professionals, and business executives who are serious about building high-performing teams through effective training and measurable behavior change. 🎙️ Training That Works — where top performers share what actually works. 🔥 Email Magic™ turns average communicators into credible, respected voices.  👉 email-magic.com [https://www.email-magic.com/]

Worth Buying with Kevin Salquist and Kurt Winter

In this episode of Training That Works, Rustin Schroeder talks with Kevin Salquist and Kurt Winter about what actually makes a business worth buying and why most sellers misunderstand it. While everyone else is chasing software, AI, and the next big tech wave, Kevin and Kurt explain why they focus on old-school industrial and manufacturing companies that have quietly survived every major economic shock of the last 25 years. They break down how they evaluate acquisition targets through real-world filters like long-term resilience, communication with owners, margin structure, and whether a company truly has a moat or just looks good on paper. You’ll hear why 10 to 20 years of financial history matters more than flashy growth, how founders make mistakes without realizing it, and the subtle red flags that cause them to walk away from deals others would chase. The conversation also dives deep into training and leadership after an acquisition. Kevin and Kurt explain why most corporate training fails, why mentorship beats modules, and how culture gets destroyed when leaders roll out programs they didn’t help build. From spotting the 5 percent of true creators inside a company to deciding when someone simply doesn’t belong, this episode gives business leaders a rare look at how serious operators think when real money and real people are on the line. If you’re a founder preparing to sell, an investor looking to acquire, or a leader trying to build teams that actually perform, this episode will change how you think about what’s really worth buying… and what isn’t. 🎙️ Training That Works — where top performers share what actually works. 🔥 Email Magic™ turns average communicators into credible, respected voices.  👉 email-magic.com [https://www.email-magic.com/]

This Discipline Fuels Performance with Andrew Spennacchio

In this episode of Training That Works, Rustin Schroeder talks with Andrew Spennacchio about the discipline that actually drives long-term performance in sales and leadership. Andrew reflects on early career pressure, couch hopping, learning SPIN selling before landing a job, and how having his back against the wall forced real ownership. Together, they unpack why most training fails, why mindset matters more than content, and how treating yourself like a sales opportunity changes how you grow. The conversation goes deeper into the often ignored link between physical health, mental clarity, and professional output. Andrew explains why energy, focus, and daily habits directly impact confidence, credibility, and execution. He shares how discipline outside of work shows up in performance at work, why hyper-focus beats constant consumption, and how teaching what you learn is the fastest way to master it. This episode is for sales leaders and business professionals who want sustainable performance, sharper thinking, and training that actually sticks. 🎙️ Training That Works — where top performers share what actually works. 🔥 Email Magic™ turns average communicators into credible, respected voices.  👉 email-magic.com [https://www.email-magic.com/]