Walk and Talk w/ Dan Watkins

The 4-week marketing campaign | GTM Engine - Part 3 | For leaders

⁠[Get access to all videos] [https://www.youtube.com/playlist?list=PL62NpWDTcBWVBsyuoyT7hPa6InwzBneA8] Book a meeting [https://content.databased.com/revenue-consulting-and-sales-recruiting] Dan is on part 3 of the five-part go-to-market series, and this one's about what happens before sales ever picks up the phone. Most companies skip this step entirely, which is why their outreach feels cold even when the targeting is right. Dan walks through the four-week marketing campaign that warms up your target contacts before sales takes over. He covers why starting with email and social only is the right call, what makes messaging work in an era where AI is screening inboxes, and how social touches do double duty by validating contact accuracy. He also walks through how to use webinars and demo invitations to surface hand raisers before the list ever passes to sales. 00:00 | Recap: steps 0-3 00:32 | Step 4: Marketing creates awareness 01:28 | The 4-week campaign structure 03:07 | Why generic messaging gets filtered out 04:12 | Validating contacts and converting hand raisers This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform.

What I learned about money and trust | For your life

Dan has a confession from his 30s: he lost significant money three times on investments that had one thing in common. This is the lesson he had to learn more than once before it actually changed how he invests. Dan talks through why trusting friends and family for investment advice is a trap, even when their intentions are good, and why that's especially true in communities where financial advice travels through personal relationships. He also shares what he actually recommends now: the rule of 72, broad diversified portfolios, and why even Warren Buffett doesn't recommend his own fund to his family. He ends with what he now teaches his own kids about money. 00:00 | A hard lesson from my 30s 01:08 | Why friends and family aren't investment experts 02:23 | Three investments, three zeroes 03:38 | The smarter approach to investing This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform. ⁠⁠⁠Book a meeting. [https://content.databased.com/revenue-consulting-and-sales-recruiting]

How to get your next job | For your career

Land your next role [https://www.databased.com/recruiting-get-hired]. See the jobs we're recruiting for and take our free assessment. Need help recruiting or with your revenue organization? Book a meeting with Dan [https://content.databased.com/revenue-consulting-and-sales-recruiting] ___Dan has been thinking about how broken most job search strategies are right now, and he has a specific fix. The job market changed, but most candidates are still playing by the old rules. Dan walks through the approach he sees work with the clients of his global recruiting firm: instead of job boards and passive networking, it's studying industries that fascinate you, narrowing down to 5 to 10 target companies that aren't necessarily even hiring, and then doing genuine outbound with personalized messages to the right people. He also walks through exactly what those messages look like, using a real example with names and specific angles for each person at the company. If you're in a job search or thinking about your next move, this is the map. 00:00 | Interview processes have changed 00:37 | How the job market has shifted 01:31 | Study industries, not job boards 02:39 | Finding your 5 to 10 target companies 03:40 | The outbound approach 04:35 | Why being specific makes you stand out This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform.

Building your ICP list | GTM Engine - Part 2 | For leaders

⁠[Get access to all videos]⁠ [https://www.youtube.com/playlist?list=PL62NpWDTcBWVBsyuoyT7hPa6InwzBneA8] Dan is walking through step 3 of building a vertically aligned, integrated go-to-market team. This one's about the contact list: who builds it, who owns it, and why getting CEO alignment on your ICP is what makes the whole thing work. Dan covers the exact math behind how many contacts each rep needs over a 3-month proving period, why it has to be marketing that picks the list and not sales, and how to run the cross-functional validation meeting that turns a draft list into one your sales team will actually trust and use. If you've been in a company where marketing built the list and sales ignored it, this is the episode where that problem gets fixed. 00:00 | Recap: where we left off 00:47 | Step 3: Marketing builds the ICP list 01:43 | The contact math: 5 per rep per day 02:43 | Why marketing needs CEO alignment 04:04 | Cross-functional validation This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform. ⁠Book a meeting. [https://content.databased.com/revenue-consulting-and-sales-recruiting]

The friends we forget when life gets full | For your life

Don't forget to follow us! Book a meeting. [https://content.databased.com/revenue-consulting-and-sales-recruiting] Dan has been thinking about the friends that get forgotten when life gets full. Not because you don't care, but because there's always something more urgent on the calendar. Dan talks through the different circles in his life and the specific habits he uses to stay connected to each of them. A high school group he's had monthly dinners with for decades. A close friend he only sees once or twice a year but always picks up exactly where they left off. The annual guys trip that's been going 20 years, through kids, divorces, and schedules bouncing everywhere. He also shares one small habit he started using with gaps in his calendar that costs almost nothing and pays off more than most things he used to fill that time with. 00:00 | Intro: the friends we forget 00:57 | The circles worth keeping 01:53 | The friend you only see once a year 02:42 | Monthly dinners and annual trips 03:46 | Using calendar gaps for connection 04:58 | The audio text method This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform. Book a meeting.