What's in Your Data?

Ep. 11 - Breaking Down Segmentation

Choosing a car isn’t random - you weigh needs like fuel type, seating, budget, features and brand. Businesses do the same thing with customer segmentation: just like personal buying decisions, they use data segmentation, marketing segmentation and audience segmentation to turn “one size fits all” into more personalized, targeted marketing. Listen in as Daniel and Anna break down how companies apply demographic, behavioral and location-based segmentation (like ZIP code and radius targeting) to improve precision marketing, reduce waste and build more relevant customer outreach across B2C and B2B. They also touch on firmographic and business segmentation using attributes like company size, job title and sales volume. Ultimately, better data leads to better targeting, stronger engagement and improved marketing ROI. Have thoughts or questions? Email us at podcast@melissa.com.

Ep. 10 - Finding the Right Address Provider

Daniel and Anna break down how to choose an address verification provider and what matters in address verification and address validation across logistics, finance and customer data. Clean data helps reduce shipping errors and improve delivery accuracy. They introduce the AEI framework: Accuracy, Experience, Implementation - covering global address verification, USPS address verification, CASS certified address verification and the core differences in validation vs. verification, address data sources and address accuracy. If you're evaluating providers or just trying to avoid bad data, this is a good place to start. Have thoughts or questions? Email us at podcast@melissa.com.

Sp. Ep. 4 - The Address Ecosystem with Philip Ljubicich

Daniel and Anna sit down with Melissa’s Research and Development Director in our Seattle office Philip Ljubicich to talk about the nitty gritty when it comes to figuring out address data. They get into the nuances of standardizing addresses like how to go about capturing the user’s intent when they enter addresses, how to utilize new tools as they come out (such as AI) to get better and faster results, and how human context is crucial to creating the best, most accurate address engine. We’d love to hear your thoughts! Email us at podcast@melissa.com.

Ep. 9 - What's the Deal with Global Addresses?

This episode, Daniel and Anna get into the nitty gritty of global address verification. They talk about US vs global address formats, chat about international address components, and discuss some global addressing challenges like how to handle non-Latin characters in addresses and right-to-left address formatting. Have any thoughts about international address verification you want to share? Email us at podcast@melissa.com.

Ep. 8 - AI Insights with Special Guest, Bob Stanley

For episode 8, we’re diving into AI! Daniel and Anna have a candid and important conversation with Bob Stanley, Senior Director of Special Projects at Melissa, about the importance of AI and data quality, and how crucial clean data for AI is. Bob also explains different ways that AI might help you, AI deployment strategies, AI in business operations, AI best practices for organizations, and how Melissa has found success with AI. Want to add to our AI discussion? Email us at podcast@melissa.com