Why It Matters

Why It Matters with Alex Eaves, STAY VOCAL

Alex Eaves, the Founder and owner of STAY VOCAL, has been successfully helping people combat the worldwide waste problem for over two decades by connecting them with reuse solutions. In 2008, Eaves won a national "Best Small Business Idea" Award when he switched the brand to an entirely reuse apparel brand. That same year, Eaves began leading a passionate reuse lifestyle. In 2014, Eaves became a certified Master Reuser by the Reuse Institute. He's also the director of two award winning documentaries: REUSE! Because You Can't Recycle The Planet. (2015) and The Box Truck Film: Building A Reuseful Home (2022). Learn more here: https://stayvocal.com/ [https://stayvocal.com/] Uploaded on Mar 5, 2026

Why It Matters with Crissy Manwaring, Robertson Marketing

In this “Why It Matters” conversation, Jeff Solomon and Crissy Manwaring discuss the importance of creating meaningful branded merchandise over logo slapping. Crissy, Senior VP of Strategy and Business Development at Robertson Marketing, emphasizes the need for sustainable, high-quality products that last and align with a brand's values. She highlights the significance of brand artifacts, such as durable drinkware, which can endure and positively represent a company for decades. Jeff and Crissy also touch on global sustainability trends, evolving industry standards, and the potential for international collaboration to drive positive change in promotional products. Learn more about Robertson Marketing here: https://robertsonmarketing.com/ [https://robertsonmarketing.com/] #whyitmatters #brandedmerchnetwork #brandedmerch #sustainabilty #sustainablemerch #businessleadership  Uploaded on Feb 12, 2026

Drew Holmgreen on the 2026 Expo, Collaboration, Sustainability , International Business and More...

Drew Holmgren, CEO and President of PPAI, joined Branded Merch Network Co-Founder Jeff Solomon for their annual conversation at the PPAI Expo. They discussed the success of the recent PPAI Expo and highlighted the contributions of key staff members. They noted what made the PPAI Ultimate Tailgate Party at Allegiant Stadium special. Drew emphasized the importance of networking and professional development. He reflected on his first year, noting the industry's community-driven nature and the strategic planning for the next five years. He also discussed PPAI's focus on sustainability, citing a forthcoming carbon footprint study, and its international strategy to unify the branded merchandise industry globally. Learn more about PPAI here: https://www.ppai.org/ [https://www.ppai.org/] #brandedmerchnetwork #ppai #ppaiexpo #promotionalproducts #brandedmerch #businessleadership #sustainability #internationalbusiness Uploaded on Jan 20, 2026

Why It Matters with Cassie Green, Apparelist

In another engaging "Why It Matters" conversation, Branded Merch Network Co-Founder Jeff Solomon and Cassie Green, Content Director for Apparelist, discuss the importance of sustainability in the apparel industry. Cassie highlights Apparelists role in supporting apparel decorators through educational content and the annual PRINTING United Expo, which had record-breaking attendance despite economic challenges.  They discussed the need for better purchasing decisions, reducing textile waste, and addressing the impact of fast fashion. Jeff presses Cassie to put a spotlight on two companies that she feels are doing something special. The companies Cassie calls out are Stanley/Stella and Living Ink for their exceptional sustainable practices.  Jeff shares his enthusiasm for quality products that recipients will appreciate and keep. That defines sustainability. Jeff and Cassie discussed the impact of well-executed virtual events that effectively offer insights that drive quality business. They also discuss the importance of live events and the positive changes in the industry driven by consumer demand and legislation. Enjoy the conversation!  Take advantage of Apparelist content: https://www.apparelist.com/ [https://www.apparelist.com/] Learn more about PRINTING United Alliance: https://www.printing.org/ [https://www.printing.org/] Learn more about Allmade here: https://stanleystella.com/en-us [https://stanleystella.com/en-us] Learn more about Stanley/Stella here: https://stanleystella.com/en-us [https://stanleystella.com/en-us] Learn more about Living Ink here: https://www.livingink.co/ [https://www.livingink.co/] #whyitmatters #brandedmerch #brandedmerchnetwork #brandedapparel #sustainabilty #sustainablemerch Uploaded on Dec 9, 2025

Why It Matters with Ben Pawsey, HPG

In this "Why It Matters" conversation, Ben Pawsey, VP of Marketing at HPG, and Branded Merch Network Co-Founder, Jeff Solomon, MAS, discussed his journey into sustainability, inspired by a book at age 15. HPG is a business leader bringing several beloved companies under one umbrella into the industry.  Their sustainability focus has enabled them to achieve EcoVadis Certification [https://www.linkedin.com/company/2169232/admin/page-posts/published/?share=true#] Platinum status. Pawsey emphasized the importance of sustainable practices, likening every purchase to a vote for a sustainable future. Why does it matter? Quality, sustainable products drive good business. Enjoy the conversation! Learn more here about HPG: https://hpgbrands.com/ [https://hpgbrands.com/] Learn more about "Sustainability as a Service" here: https://hpgbrands.com/esg/ [https://hpgbrands.com/esg/] #whyitmatters #brandedmerch #dotherightthing #businessleadership #EcoVadis Uploaded on Dec 5, 2025