#4: Retail Live Streaming with Ryan Grams, Studio Upgrade
'You Are The Media Now!' host Ryan Welton [https://www.linkedin.com/in/ryan-welton-91507257/] discusses the Supreme Court's unanimous decision to uphold the ban on TikTok, citing data privacy concerns. He explores the potential impact on creators and small businesses, noting that TikTok allows Kevin O'Leary to generate millions in revenue.
Ryan Grams from Studio Upgrade [https://www.studioupgrade.com] is introduced, highlighting the importance of live streaming for businesses. Grams discusses his transition from video production to remote video setups during the pandemic, emphasizing the versatility and professionalism of his systems. They also touch on the future of live streaming and e-commerce, predicting that platforms like Amazon and eBay will likely dominate.
Connect with Ryan Welton on LinkedIn: https://www.linkedin.com/in/ryan-welton-91507257/ [https://www.linkedin.com/in/ryan-welton-91507257/]
Connect with Ryan Grams on LinkedIn: https://www.linkedin.com/in/ryangrams/ [https://www.linkedin.com/in/ryangrams/]
Ryan is the founder of Doable Digital Media, a digital communications, PR company built for 2025 and beyond: newsletters, podcasts, YouTube, amplified by vertical video.
However, he is starting his business with one GREAT offer: to level up your digital presence on LinkedIn. Ryan will audit your LinkedIn page for $97, recording a video detailing at least a half-dozen recommendations in detail.
Take him up on the offer: it will change the direction of your business for the better!
Visit Ryan's store [https://stan.store/doabledigitalmedia] to see all his current services.
TRANSCRIPT
https://otter.ai/u/Pc6VDnRwFWRrXjsmQQ5B7b3Gfn0?view=transcript [https://otter.ai/u/Pc6VDnRwFWRrXjsmQQ5B7b3Gfn0?view=transcript]
ACTION ITEMS
* [ ] Reach out to Ryan Grams on LinkedIn and Instagram
* [ ] Explore options for live streaming and video content creation for small businesses and creators
* [ ] Research and stay updated on the evolving landscape of live shopping and retail live streaming platforms
OUTLINE
SUPREME COURT'S DECISION ON TIKTOK
* Ryan Welton discusses the Supreme Court's unanimous decision to uphold the ban on TikTok, emphasizing data privacy concerns related to China.
* Ryan highlights the potential leverage China could have over American data and questions the trustworthiness of Meta and other tech companies.
* He mentions President Biden's warning about a tech oligarchy and the upcoming inauguration being held indoors due to cold temperatures.
* Ryan speculates on the possibility of TikTok being sold to a US owner and the unique nature of its algorithm.
IMPACT OF TIKTOK BAN ON CREATORS AND BUSINESSES
* Ryan Welton notes that TikTok allows creators like Kevin O'Leary to generate millions in revenue and is crucial for nonprofits and higher education.
* He argues that data privacy concerns should be applied to all platforms, not just TikTok.
* Ryan expresses hope that TikTok will survive with a US owner and the original algorithm.
* He criticizes the Supreme Court's decision for being extreme and expresses confidence in the court's ability to see the bigger picture.
INTRODUCTION OF RYAN GRAMS AND STUDIO UPGRADE
* Ryan Welton introduces Ryan Grams, who runs Studio Upgrade, and shares their initial meeting at NAB.
* Ryan Grams discusses the impact of the TikTok ban on small businesses and creators, mentioning platforms like Whatnot as potential replacements.
* He highlights the importance of live streaming for retail and the potential for brick-and-mortar stores to adopt live streaming strategies.
* Ryan Grams shares his background in video production and the transition to remote video production during the pandemic.
STUDIO UPGRADE'S SERVICES AND APPROACH
* Ryan Grams explains how Studio Upgrade helps clients build professional remote video setups for content creation and live streaming.
* He emphasizes the versatility of his setups, which can be used for various purposes like podcasts, TikTok videos, and social media content.
* Ryan discusses the importance of professional representation in live streaming and the challenges of managing live streams.
* He mentions his efforts to provide helpful tips and tricks through social media and his commitment to providing value to his clients.
FUTURE OF LIVE STREAMING AND E-COMMERCE
* Ryan Grams and Ryan Welton discuss the potential for live streaming to revolutionize e-commerce and the role of platforms like Amazon and eBay.
* Ryan Grams highlights the importance of trust and transparency in live streaming, especially for small businesses.
* They discuss the potential for brick-and-mortar stores to adopt live streaming setups to enhance their online presence.
* Ryan Grams shares his vision for a versatile live streaming studio that can be used for various purposes and his efforts to scale his business.
TRUST AND TRANSPARENCY IN DIGITAL COMMUNICATION
* Ryan Welton emphasizes the importance of trust and transparency in digital communication, especially in the context of data privacy.
* He shares an example of audience acceptance of AI radio talent as long as they are transparent.
* Ryan Grams agrees and highlights the need for small businesses to show up professionally online to build trust with their audience.
* They discuss the role of video in establishing trust and the potential for live streaming to enhance digital presence.
CONCLUSION AND CALL TO ACTION
* Ryan Welton thanks Ryan Grams for the interview and highlights the importance of Studio Upgrade's services for small businesses.
* Ryan Grams provides links to his social media and website, encouraging listeners to reach out for help with their live streaming needs.
* Ryan Welton reiterates the value of video in digital communication and the importance of trust in building digital presence.
* The episode concludes with a reminder of the podcast's focus on digital communication strategies and a promise to continue providing valuable content.
