What happens when brands stop selling perfection

3AW Breakfast's unofficial census

Ross Stevenson and Russel Howcroft put their '3AW Breakfast Unofficial Census' to callers to save the Australian Bureau of Statistics some time and find out the information that is truly important to Australians. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

What happens when brands stop selling perfection

In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC's latest 3.5-minute ad campaign is brilliant or a bit too atmospheric. We watch: * The Economist [https://lbbonline.com/news/the-economist-brand-platform-exposure-know-it-before-you-need-it] * Coca-Cola [https://www.youtube.com/watch?v=JGD1dMjDiIk&t=1s] * BBC [https://www.youtube.com/watch?v=koftLxmT6Wc&t=208s] See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

3AW Breakfast's Antiques Roadshow with Glenn Robbins

Glenn Robbins joined Ross Stevenson and Russel Howcroft to talk about some of the iconic antiques they, or people they know, own! See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Private Australian aged care providers reported as the 'most difficult conditions' for residents

The Federal Secretary of the Australian Nursing and Midwifery Federation Annie Butler joined Ross Stevenson and Russel Howcroft to discuss why Australia’s aged-care system is battling chronic understaffing, escalating workplace violence and cost-cutting despite major federal government reforms. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

3AW Breakfast with Ross Stevenson & Russel Howcroft -Tue 11th August, 2026

See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.