4th Quarter Labs :: Sports + Tech + Business

Mapping the World of Sports

47 min · 6 de jun de 2026
Portada del episodio Mapping the World of Sports

Descripción

What does it take to build a category-defining company over 15 years when nobody is watching? In this episode of 4th Quarter Labs, Robert Johnson sits down with Hongwei Liu, Founder and CEO of Mappedin [https://mappedin.com?utm_source=chatgpt.com], to explore the journey from a university side project to one of the world's leading digital mapping platforms. Hongwei shares the unlikely story of launching Mappedin from a dorm room at the University of Waterloo, landing his first customer, and making the decision to leave school to pursue a vision that many thought was impossible: creating a digital map of every building on earth. The conversation goes far beyond maps. Robert and Hongwei discuss entrepreneurship, leadership, scaling teams, raising capital, AI, sports technology, and the reality behind so-called "overnight success." From powering fan experiences at some of the world's biggest sports venues to helping first responders navigate complex environments, Mappedin is quietly building infrastructure that most people never see, but increasingly rely on every day. Hongwei also opens up about the evolution of his leadership style, why communication matters more than ever, and the lessons he's learned after spending more than a decade building alongside world-class customers, investors, and teammates.

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episode Mapping the World of Sports artwork

Mapping the World of Sports

What does it take to build a category-defining company over 15 years when nobody is watching? In this episode of 4th Quarter Labs, Robert Johnson sits down with Hongwei Liu, Founder and CEO of Mappedin [https://mappedin.com?utm_source=chatgpt.com], to explore the journey from a university side project to one of the world's leading digital mapping platforms. Hongwei shares the unlikely story of launching Mappedin from a dorm room at the University of Waterloo, landing his first customer, and making the decision to leave school to pursue a vision that many thought was impossible: creating a digital map of every building on earth. The conversation goes far beyond maps. Robert and Hongwei discuss entrepreneurship, leadership, scaling teams, raising capital, AI, sports technology, and the reality behind so-called "overnight success." From powering fan experiences at some of the world's biggest sports venues to helping first responders navigate complex environments, Mappedin is quietly building infrastructure that most people never see, but increasingly rely on every day. Hongwei also opens up about the evolution of his leadership style, why communication matters more than ever, and the lessons he's learned after spending more than a decade building alongside world-class customers, investors, and teammates.

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