90% Mental with Madeline Walsh

Intensity is the Strategy: Interview with GreenPal CEO, Bryan Clayton

41 min · 11 de abr de 2026
Portada del episodio Intensity is the Strategy: Interview with GreenPal CEO, Bryan Clayton

Descripción

Bryan Clayton spent years building one of the largest landscaping companies in the state of Tennessee. He grew Peachtree from a small operation into a company with over 150 employees and 8 figures in annual revenue before selling the business in 2013. While he initially thought he'd take time off, Bryan found himself drawn back to operating. Only this time he didn't start in an industry he already knew. Instead, he became a tech entrepreneur and started GreenPal [https://www.yourgreenpal.com/], a platform that connects homeowners with local lawn care professionals, with two of his best friends. The journey was anything but easy. He and his cofounders ended up having to rebuild the first product from scratch while simultaneously teaching themselves to code. It would take three years to expand beyond Nashville into a second market. Today, over 10 years later, GreenPal is a nationwide platform that has celebrated over 5 million transactions. Over the course of our conversation, Bryan and I spoke about what he’s learned across his 20+ year entrepreneurial journey. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 90percentmental.substack.com [https://90percentmental.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

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"I Know How the Story Ends:" Interview with Paytient Founder & CEO, Brian Whorley

For over a decade, Brian Whorley worked at a non-profit, community-owned 400-bed hospital in Columbia, Missouri and loved every minute. In reflecting on his time there and the needs he witnessed within our healthcare system, Brian says, “I felt a great deal of pride being a very small part of a place full of really talented, mission-driven people who provided great care during life’s most uncertain moments. The challenge is to satisfy a near infinite need with finite resources — how our country figures that out is consequential.” Fortunately, lightning struck one afternoon as Brian rode his bike along the Missouri River. He returned home with the idea to help expand access and affordability at lower cost; an idea that would lead to the founding of Paytient [https://www.paytient.com/]. The company was first to market with a triple-sided product, the Paytient app, that 1) allows employers to pay less for lower cost health plans, 2) enables employees to more easily pay for care at time of service (without interest or fees), and 3) help providers to cure uncompensated care and receive payment in full at the time of service. Since founding the company in 2018, he has been walking toward a single North Star: not just helping people pay for care but to help people & health plans pay less for that care. Today, Paytient works with nearly six thousand employers, insurers, and providers, serves over 26 million members, and has raised more than a hundred million dollars in capital. What drew me to this conversation wasn’t the scale of what Brian has built — it was how he thinks about building it. We got into what it means to operate from a place of deep conviction when most of the world can’t see what you see yet, how Brian feeds his soul and his spirituality so he can show up as his best self, the tension of transitioning from founder to CEO, how he’s learning to release control, and why he believes the worry-driven voices in our heads are almost never the ones worth listening to. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 90percentmental.substack.com [https://90percentmental.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

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episode Intensity is the Strategy: Interview with GreenPal CEO, Bryan Clayton artwork

Intensity is the Strategy: Interview with GreenPal CEO, Bryan Clayton

Bryan Clayton spent years building one of the largest landscaping companies in the state of Tennessee. He grew Peachtree from a small operation into a company with over 150 employees and 8 figures in annual revenue before selling the business in 2013. While he initially thought he'd take time off, Bryan found himself drawn back to operating. Only this time he didn't start in an industry he already knew. Instead, he became a tech entrepreneur and started GreenPal [https://www.yourgreenpal.com/], a platform that connects homeowners with local lawn care professionals, with two of his best friends. The journey was anything but easy. He and his cofounders ended up having to rebuild the first product from scratch while simultaneously teaching themselves to code. It would take three years to expand beyond Nashville into a second market. Today, over 10 years later, GreenPal is a nationwide platform that has celebrated over 5 million transactions. Over the course of our conversation, Bryan and I spoke about what he’s learned across his 20+ year entrepreneurial journey. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 90percentmental.substack.com [https://90percentmental.substack.com?utm_medium=podcast&utm_campaign=CTA_1]

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