4. How To Pivot When Your Business Isn’t Working

8.How to Get The Biggest Brands to Collaborate with You with Sophia Altholz

Can you imagine your company partnering with giants like Spotify, Google, Netflix, or Nike in the first year of operating? It may seem out of reach, but it's possible. Today’s guest is living proof of this! Sophia Altholz is the founder of Fuega Lab, the experience-first retail studio space, where they they offer sneaker customization workshops lead by artists in Mexico City. Today, she shares her journey of building brand partnerships with some of the world’s biggest names. She also opens up about her experience on Shark Tank Mexico and reveals the secrets to convincing top-tier brands to collaborate with you. Connect with Sophia on Instagram @sophdawgart [https://www.instagram.com/sophdawgart/?hl=en] https://www.instagram.com/sophdawgart/?hl=en' Fuega Lab Instagram @fuegalab [https://www.instagram.com/fuegalab/?hl=en] https://www.instagram.com/fuegalab/?hl=en Fuega Lab Website [https://fuegalab.com/] https://fuegalab.com/ Follow us on instagram @badgirlsguidetobusiness [https://www.instagram.com/badgirlsguidetobusiness/?hl=en]

7. How to Get Your Brand Noticed Without a PR Agency

Want to get your brand in the spotlight without hiring a pricey PR agency? You don’t have to wait for Forbes to come knocking. In today’s episode, Ebony shares her insider secrets to crafting a brand story that captivates your audience and creates new opportunities. She’ll teach you a foolproof formula to describe who you are, what you do, and why people should care. Plus, she shares practical strategies for creating compelling online content that attracts customers, investors, and collaborators, all without breaking the bank. Formula: Describe yourself, + your ideal costumer + outcome that you’re helping them achieve Resources mentioned: Simon Sinek Start With Why book [https://simonsinek.com/books/start-with-why/] https://simonsinek.com/books/start-with-why/ Tommy clark from Compound Linkedin [https://www.linkedin.com/in/tclarkmedia/] https://www.linkedin.com/in/tclarkmedia/ Savannah Jordan - Running with Wolves podcast [https://open.spotify.com/show/7tVW441riIJddCyE41zFYG] https://open.spotify.com/show/7tVW441riIJddCyE41zFYG Big Magic by Elizabeth Gilbert book [https://www.elizabethgilbert.com/books/big-magic/] https://www.elizabethgilbert.com/books/big-magic/

6. Sell Like the Bad Bitch You Are

You can have the best product or service out there, but if you don’t know how to sell it, your business is doomed. In this episode, sales powerhouse Rachana reveals her secrets: being a great listener, focusing on your customer's pain points, securing long term contracts and figuring out what works so you can grow your business exponentially. Follow us on Instagram ⁠⁠⁠@badgirlsguidetobusiness [https://www.instagram.com/badgirlsguidetobusiness/]

5. Stop Playing 'The Cool Girl', Start Selling with Emily Todd

Do you want to promote your product or service but worry you might come off as "too salesy" or pushy? Business mentor Emily Todd is here to help you get over playing the ‘cool girl’ and start selling. She reveals how to confront your entrepreneurial fears, align with your purpose, and authentically market yourself with ease. Connect with Emily on Instagram at emilyorianatodd [https://www.instagram.com/emilyorianatodd/#] Emily’s website honoryourwild.co [http://honoryourwild.co/]  Follow us on Instagram ⁠⁠@badgirlsguidetobusiness [https://www.instagram.com/badgirlsguidetobusiness/]

4. How To Pivot When Your Business Isn’t Working

Ever felt like throwing in the towel on your business? Rachana and Ebony have been there too, but instead of calling it quits they got creative and pivoted. Today, they reveal what they did to go from the brink of collapse to running thriving businesses. Resources mentioned in the episode: Zekari Consulting’s B2B Cohort [https://www.zekariconsulting.com/cohort-b2b] Zekari Consulting’s B2C Cohort [https://www.zekariconsulting.com/cohort-b2c]  Follow us on Instagram ⁠@badgirlsguidetobusiness [https://www.instagram.com/badgirlsguidetobusiness/]