A Good Pour: Conversations About Good Work

Build an AI Brand That Actually Sounds Like You | Kinsey Soderberg

42 min · Ayer
Portada del episodio Build an AI Brand That Actually Sounds Like You | Kinsey Soderberg

Descripción

If your AI-generated content sounds like it could belong to anyone, there's a reason. You haven't given it enough of you. Kinsey Soderberg spent years building an audience around authentic storytelling before she ever touched an AI tool. Her first reaction to ChatGPT was somewhere between "ew, gross" and "a robot is not writing my emails." Then a long car ride and a podcast episode shifted something, and she started asking a different question: what if you could use AI in a way that actually sounds like you? She went on to build Authentic AI, a brand and framework specifically for women entrepreneurs who want to work with AI without losing their voice, their perspective, or their sanity. Her AI Brand Blueprint is the system she teaches, and it's built on one idea: the human comes before the tool. In this conversation, Kinsey and Kathryn talk about what a human-first approach to AI actually looks like in practice, why giving AI your soapboxes and your grocery store stories matters more than getting your prompts perfect, and what most people are still missing when it comes to keeping their brand voice intact while using AI every day. This episode is for any business owner who's been burned by generic AI output and wants to understand why, and what to do about it. Grab your free AI policy template at go.goodcirclemarketing.com/summer-of-good-ai. Connect with Kinsey at heraiclub.co or find her on Instagram: @aikenzie. A Good Pour: Summer of Good AI is a limited series helping small business owners and nonprofit leaders use AI with confidence and integrity. New episodes drop weekly through July 2026.

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de A Good Pour: Conversations About Good Work!

Prueba gratis

Empieza 7 días de prueba

$99 / mes después de la prueba. · Cancela cuando quieras.

  • Podcasts solo en Podimo
  • 20 horas de audiolibros al mes
  • Podcast gratuitos

Todos los episodios

108 episodios

episode Build an AI Brand That Actually Sounds Like You | Kinsey Soderberg artwork

Build an AI Brand That Actually Sounds Like You | Kinsey Soderberg

If your AI-generated content sounds like it could belong to anyone, there's a reason. You haven't given it enough of you. Kinsey Soderberg spent years building an audience around authentic storytelling before she ever touched an AI tool. Her first reaction to ChatGPT was somewhere between "ew, gross" and "a robot is not writing my emails." Then a long car ride and a podcast episode shifted something, and she started asking a different question: what if you could use AI in a way that actually sounds like you? She went on to build Authentic AI, a brand and framework specifically for women entrepreneurs who want to work with AI without losing their voice, their perspective, or their sanity. Her AI Brand Blueprint is the system she teaches, and it's built on one idea: the human comes before the tool. In this conversation, Kinsey and Kathryn talk about what a human-first approach to AI actually looks like in practice, why giving AI your soapboxes and your grocery store stories matters more than getting your prompts perfect, and what most people are still missing when it comes to keeping their brand voice intact while using AI every day. This episode is for any business owner who's been burned by generic AI output and wants to understand why, and what to do about it. Grab your free AI policy template at go.goodcirclemarketing.com/summer-of-good-ai. Connect with Kinsey at heraiclub.co or find her on Instagram: @aikenzie. A Good Pour: Summer of Good AI is a limited series helping small business owners and nonprofit leaders use AI with confidence and integrity. New episodes drop weekly through July 2026.

Ayer42 min
episode Your Brain First, Then AI: Matt Mundt on Protecting Creativity in a World That Wants to Outsource It artwork

Your Brain First, Then AI: Matt Mundt on Protecting Creativity in a World That Wants to Outsource It

Responsible AI use starts with a decision most people skip: thinking first, before the chatbot does it for you. Matt Mundt has spent 25 years in digital marketing, running Google Ad Grants and Meta ads for nonprofits and Christian artists. He's also a YouTube creator building a channel called Kid Intern with his 11-year-old son, and co-founder of the God Made creator community in Nashville. He's watched AI show up in every corner of his work, and he's got a clear-eyed view of what it costs when people hand over their thinking too fast. In this conversation, Matt and Kathryn talk about the practice of getting ideas out of your own brain before you open a chat window, what AI-generated content does to trust in faith communities, why live streaming and in-person events are growing precisely because people are tired of polished and perfect, and the tension of loving a tool you're also worried about. They also get into Matt's use of Claude to help clients in real time, how AI is changing YouTube thumbnails, and what the God Made Creator Conference in Nashville is building for Christian creators. This one's for the business owner or nonprofit leader who wants to use AI without losing themselves in it. Get the free AI Policy template at: goodcirclemarketing.com/ai-policy. Connect with Matt at godmadecreators.com. A Good Pour: Summer of Good AI is a limited series helping small business owners and nonprofit leaders use AI with confidence and integrity. New episodes drop weekly through July 2026.

23 de jun de 202641 min
episode The Skeptic on the Team | Why Every AI Business Needs Someone Asking Hard Questions with Terra Milo artwork

The Skeptic on the Team | Why Every AI Business Needs Someone Asking Hard Questions with Terra Milo

The Skeptic on the Team: Terra Milo on Why Every AI Business Needs Someone Asking Hard Questions Terra Milo is anti-AI. She's also been on the Good Circle Marketing team for nearly a year, managing the human side of an AI-forward content operation. That tension is exactly what makes this conversation worth your time. Terra talks about what she actually thinks when a workflow goes too far, the moment she had to tell her boss she didn't love AI and what happened next, and why she believes having a skeptic on the team isn't a liability. It's a quality control system. Kathryn shares how Terra's pushback shaped the way GCM thinks about AI use, why she doesn't love the idea of clones, and what her 30-hour work week goal has to do with any of this. They also talk about where AI accountability actually lands when something goes wrong, and why it's not on the tool. You'll leave thinking differently about what responsible AI use looks like inside a real business, not just in theory. About Terra Milo: Terra Milo is a content editor and writer based in Lisbon, Portugal. She works with Good Circle Marketing managing the quality and human voice behind AI-assisted content. She's been a podcaster herself and has been using tools like Descript since before AI was a conversation. This episode is part of the Summer of Good AI series on A Good Pour. ======⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️🤔Thinking of leveling up your Marketing?📝 Let us help you get on track!📱Call or Text me: ‪(615) 807-0847‬📨 Email: hello@goodcirclemarketing.com⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️======▶Subscribe 👉https://youtube.com/@goodcirclemarketing======

16 de jun de 202626 min
episode Why AI and Authenticity Are NOT Opposites | with Molly Mahoney artwork

Why AI and Authenticity Are NOT Opposites | with Molly Mahoney

Molly Mahoney was using AI tools for content creation two years before most people had heard of ChatGPT. She didn't start there by accident. She started there because she saw what happens when business owners use AI without a brand foundation: the output looks like everyone else's. She built a framework to fix that, and she's been teaching it ever since. In this conversation, Kathryn and Molly get into the AI brand blueprint Molly built to train any AI tool to write in your voice, not the generic version of it. Molly shares the "weird wins" philosophy that's shaped her entire approach to showing up online. They talk about where the real AI failure happens (hint: it's not the tool), why Molly named her main AI agent after her grandmother, and what it actually means to give your AI soul, not just data. Kathryn shares what made her stop loading PDFs without thinking about token cost. You'll leave this one thinking differently about what it means to use AI to amplify your work, and what you have to build first before any of it works. About Molly Mahoney: Molly Mahoney is the founder of The Prepared Performer and creator of the AI Content Club and Multiply mastermind. She's been teaching business owners to use AI authentically since 2021 and is the author of AI-ify Your Business. She lives and works at the intersection of performance, storytelling, and practical AI strategy. This episode is part of the Summer of Good AI series on A Good Pour, conversations about what it looks like to use AI well.

9 de jun de 202646 min
episode The Hidden AI & Cybersecurity Risks Most Companies Ignore | with Chad Sizemore artwork

The Hidden AI & Cybersecurity Risks Most Companies Ignore | with Chad Sizemore

AI is moving fast. Cyber threats are evolving even faster. So how are businesses supposed to keep up? In this episode of A Good Pour, Kathryn Good sits down with cybersecurity entrepreneur Chad Sizemore of LW Secure to talk about the intersection of AI, cybersecurity, leadership, and business growth in a rapidly changing world. From phishing scams and employee training to the risks of unsecured AI tools inside organizations, Chad breaks down why cybersecurity is no longer just an IT issue, it’s a leadership issue. Together, Kathryn and Chad explore the “Wild West” phase of AI adoption, the hidden vulnerabilities many companies don’t realize they have, and why businesses need more discipline, strategy, and clarity before jumping into new tools. This episode is practical, forward-thinking, and full of insight for business owners trying to navigate technology without losing focus on people, trust, and good work. ====== Welcome to "A Good Pour: Conversations about Good Work in Business." I’m your host Kathryn Good, founder of Good Circle Marketing. This show will spotlight small business leaders, nonprofit trailblazers, and community pioneers who are making a difference by doing good work in business. Good work means using your talents and position to care for others and make a difference. On "A Good Pour" we dive into the essence of strong leadership, service to others, and the transformative power of doing good. We will also emphasize the vital role of telling your business story and the importance of good marketing in today's ever-evolving landscape. Besides a generous serving of wine, a good pour is an act of love and service to others. When we pour out help, generosity, and kindness in business, we impact the community and inspire those around us. This changes the world. "A Good Pour" is here to uplift, inspire, and empower. Whether you're a seasoned leader, an aspiring entrepreneur, or someone seeking inspiration, these conversations will give you wisdom, motivation, and insight to embrace your own opportunities for good work in business and beyond. Join Us. ====== ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️ 🤔Thinking of leveling up your Marketing? 📝 Let us help you get on track! 📱Call or Text me: ‪(615) 807-0847 ‬📨 Email: hello@goodcirclemarketing.com ⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️ ====== ▶Subscribe 👉https://youtube.com/@goodcirclemarketing ======

12 de may de 202623 min