A Measure Of Truth w/ Michael Fordham
What’s your Bailiwick? For J.C. and Jeff Smith, it’s making a classic clothing line that taps into the pride of their adopted hometown. “Being in Washington, D.C., it would’ve been easy to be a t-shirt company for tourists. But we didn’t want to do that. We didn’t want to be that,” said J.C., “We wanted to tap into the pride that the residents have and make a shirt for D.C. that went beyond a team shirt.” And with growing sales and an expanding product line, the brothers seem to have done just that. It also doesn’t hurt that Bryce Harper, one of the area’s highest profile athletes and a fellow D.C. transplant fond of his second home, wears the company’s t-shirts.
347 episodios
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