A Million Ways to Make a Million Bucks
Binky Bro Founder Matt Fisler on Building a Kidswear Brand, Starting a Business, and Leaving Tech for E-Commerce Matt Fisler, founder of the kidswear clothing brand Binky Bro, breaks down how he turned a side hustle into a multimillion-dollar children’s apparel company. In this podcast episode, Matt shares how he left his job at Qualtrics to start a profitable e-commerce business, what it’s like building a company with your spouse, and how Binky Bro became a leading surf-style kidswear brand. This is a must-listen for entrepreneurs, brand builders, e-commerce founders, and anyone in the kids fashion or DTC space. Topics covered: * How to start a kidswear brand * Family-run business tips * E-commerce business growth * Startup branding strategies * From Qualtrics to full-time founder * Shopify, scaling, and organic marketing * Building a lifestyle brand for parents * Kids fashion trends and retail strategy Perfect for: Listeners interested in entrepreneurship, kidswear fashion, DTC brands, Shopify startups, family business, and startup case studies. Timestamps: 01:19 A Blast from the Past: Memories of Scotland 06:19 From Mission to Career: The Journey Begins 08:10 The Qualtrics Experience: Lessons and Growth 14:37 The Entrepreneurial Spirit: From Ideas to Action 29:38 The Birth of Binky Bro: From Concept to Reality 38:06 The Grind Behind the Success 40:46 Starting a Business with Your Spouse 42:34 Balancing Personal and Professional Life 49:06 Philosophy on Business Growth 01:00:00 Decade of Influence: Prioritizing Family 01:07:51 Exciting New Ventures and Collaborations 01:11:23 Giving Back: Legends are Born Every Day Foundation Keywords: Binky Bro, Matt Fisler, kidswear brand founder, start a kids clothing line, Shopify brand, e-commerce success story, leave tech for business, surf kids clothes, family startup podcast https://theplacementfund.com/ https://www.instagram.com/_jmccabe_/?hl=en
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