Facebook Marketing for Small Family Businesses. What Actually Works

Facebook Marketing for Small Family Businesses. What Actually Works

Facebook marketing can feel like a lot when you’re running a small family business. You’re already juggling customers, kids, payroll, and real life. Then someone says you need reels, ads, trends, and to post every day or you’ll disappear. That’s not how we built ours. In this episode, I’m sharing how we used Facebook to grow our plumbing business in a steady, simple way. What I focused on. What I ignored. And what actually moved the needle for a mom and pop company. No complicated strategy. No marketing degree. Just showing up consistently and building trust in our community. If you run a business with your spouse and feel behind on marketing, this one’s for you. I also put together a simple FREE Facebook guide that lays out exactly what to post and how often. It’s the structure I follow so I don’t overthink it. You can download it at HERE [https://a-plumbers-wife.kit.com/b28ef2ba75] if you want something practical to follow.

What I Actually Did as a Wife in Our Business (Then and Now)

When people hear “working with your husband,” they often assume the wife does everything. That wasn’t my role. In this episode, I share what I actually handle in our business. Marketing, visibility, brand support, and encouragement. And just as importantly, what I didn't do at the beginning. I don’t answer phones anymore. I don’t run day to day operations anymore. I don’t try to be everywhere anymore. I was there once but not right away and it's ok to take it step by step. This episode is about going though and sharing our story and where I started. Find out more about me and my brand at www.aplumberswife.com

Reframing Your Mindset. Why How You Think Changes Everything

Mindset isn’t about being positive. It’s about how you interpret what’s happening to you. In this episode, I share how reframing your mindset can help you stay consistent, grow through hard seasons, and keep building without quitting.

Why Writing My Goals Down Changed Everything

In this episode, I talk about how simply writing goals down can shape your decisions even when you’re not thinking about them every day. I also share how, as a teenager, I wrote down the kind of husband and life I hoped for, and the moment I realized I’m now living much of what I once put on paper. This isn’t about perfect systems or constant motivation. It’s about direction. And why, if you truly want to move toward something, writing it down and keeping it close, even by your bedside, can matter more than you think. If you’ve ever wondered whether writing goals down really makes a difference, this episode is for you.

Early Years: Debt, Decisions, and Figuring It Out

In this episode, I’m sharing what it really looked like when my husband Brad and I started our business before we felt ready. I talk about getting out of debt using Dave Ramsey’s plan, learning the importance of networking, and my favorite quote: ask for money and get advice, ask for advice and get money twice. I also open up about something I wish I had understood sooner: seeing my husband and myself as a team instead of enemies when stress and money were tight. Building a business together is hard, and mindset matters more than people admit. I share how I built our first website, started showing up on social media without knowing what I was doing, why applying for local awards is easier than most people think, and why having a solid CPA is something I would never skip again. This isn’t a step by step lesson. It’s just my perspective on the early days, the learning curve, and the small decisions that added up over time. If you’re starting a business with your spouse or you’re already in the messy middle, this episode will feel familiar.