Why You Should Start a Podcast Even When It Feels Like Everyone Already Has One

6 Podcast Wins You'll Never Be Able to Measure

In this solo episode of Abbey the Podcast Lady, Abbey Graves digs into the side of podcasting that the analytics dashboards can never capture. If you have ever wondered whether your podcast is "working" based on your download numbers, this episode will shift your perspective on what success in podcasting actually looks like. Abbey walks through six unseen ROI categories that come from hosting a podcast consistently: accelerated trust with your audience, unexpected opportunities and connections, becoming top of mind in your industry, building familiarity at scale, becoming part of someone's daily routine, and capturing stories before they disappear. She uses real examples from her own experience to illustrate each one, including a festival opportunity born from a single guest invitation and a local craft store whose story now lives on through her former show, The Small Town Tourist. The episode closes with Abbey reflecting on why podcasters often underestimate their own impact and encourages listeners to define success on their own terms, well beyond what any hosting platform can report. Key Topics Covered: * Why download numbers are an incomplete measure of podcast success * Accelerated trust and how podcasting speeds up the know-like-trust process * How podcast guest relationships create real-world opportunities * Being top of mind and why consistent content makes you the go-to resource * Familiarity at scale vs. individual networking coffee dates * Building listening habits and becoming part of your audience's weekly routine * RSS.com [http://RSS.com] listener analytics and what they can reveal * Capturing stories and preserving history through podcasting * Reflections on The Small Town Tourist and Crafts Direct * Defining podcast success beyond hard analytics Sign up for the newsletter: https://abbeygravesproductions.com/newsletter/ [https://abbeygravesproductions.com/newsletter/] Affiliates: https://abbeygravesproductions.com/affiliates/ [https://abbeygravesproductions.com/affiliates/] Connect with Abbey: https://abbeygravesproductions.com/ [https://abbeygravesproductions.com/] Podcast Website: https://abbeythepodcastlady.com [https://abbeythepodcastlady.com] Podcast gear recommendations: https://www.amazon.com/shop/abbey-thesmalltowntourist/list/SXFRAQOS5X5J?ref_=aip_sf_list_spv_ofs_mixed_d [https://www.amazon.com/shop/abbey-thesmalltowntourist/list/SXFRAQOS5X5J?ref_=aip_sf_list_spv_ofs_mixed_d]

Why You Should Start a Podcast Even When It Feels Like Everyone Already Has One

Takeaways * Only 15% of podcasts on Apple Podcasts have released an episode in the last 90 days, which means consistency alone puts you ahead of the competition. * Your lived experience is completely unique, and no one else has had your exact journey, your perspective, or your voice, which makes your podcast irreplaceable even in a crowded niche. * Your podcast is your owned marketing platform. Guest appearances are great, but they can't replace the audience you build when you show up consistently on your own show. In this episode, Abbey Graves breaks down the three most common arguments she hears from aspiring podcasters who are talking themselves out of getting started, and she dismantles every single one. It starts with a number that should stop you in your tracks: of the roughly 4.5 million podcasts indexed worldwide, only about 440,000 are considered active, and just 15% of Apple Podcast listings have published within the last 90 days. The competition isn't as crowded as it feels. Most people started a show, recorded a handful of episodes, and quit. That means showing up consistently is the single biggest competitive advantage available to any new podcaster. Abbey also makes the case that your perspective can never be replicated. Even in a niche with dozens of existing shows, no other host has lived your life, built your experience, or processed the world the way you have. Listeners come back to podcasts because of the person behind the mic, not just the topic, and that's something no amount of competition can take away from you. Finally, Abbey reframes the podcast itself as a marketing asset, not just a content channel. If you want your podcast to serve your brand, build your audience, and grow your business, you have to own the platform. Guesting on other shows is a great strategy, but it supplements your show, it doesn't replace it. In 2026, owning your media is more important than ever. Key Topics Covered * The real podcasting statistics that reframe the "saturated market" argument * Why consistency is the most underrated strategy in podcasting * How your lived experience makes your podcast unique regardless of niche * Why your podcast needs to be your owned marketing platform * What happens when podcasters quit after a handful of episodes (and what you can learn from it) * Why guesting on other shows is valuable but not a substitute for building your own

Don't Let Summer Slow Your Podcast Down (And Vice Versa)

Takeaways * Batch your summer podcast content with a miniseries: pick one broad topic, break it into three to five subtopics, and record it all in one sitting. * The podcasters winning in Q4 are the ones who stayed consistent in Q2 and Q3. Summer is not an off season for your show. * Give yourself grace but not a pass. Missing one week is fine. Dropping your show entirely is not. Summer is the season most podcasters quietly fall off the wagon, and in this episode, Abbey Graves is talking about why that happens and what to do instead. Recording from her backyard in Minnesota on a DJI Mic Mini and an action camera, she keeps it real about the tension every podcaster feels this time of year: you want to enjoy the season, but you also do not want to show up in September with nothing to show for the last three months. Abbey breaks the problem into two sides. First, do not let summer derail your podcast. If your show is part of your marketing strategy and you are trying to build an audience, showing up consistently matters more than showing up perfectly. The solution she comes back to is miniseries: pick one big topic, break it into three to five focused subtopics, record them all at once, and you have a month or more of content done in a single afternoon. Even shifting to every-other-week episodes plus a miniseries can get you through most of the summer without constant pressure. The other side of it is just as important: your podcast should not be ruining your summer either. If something bigger comes up, if you have a family trip or a client emergency, it is okay to push an episode. The line is that you can miss a week, but you cannot drop the whole thing. Flexibility is part of staying consistent long term. Key Topics Covered * Why summer is the most common reason podcasters fall off their schedule * The miniseries strategy for batching podcast content in the summer * Balancing podcast consistency with a busy personal and business schedule * How to record on the go with minimal gear * Why what you do in Q2 and Q3 directly affects your Q4 results https://abbeygravesproductions.com/affiliates/ [https://abbeygravesproductions.com/affiliates/]

How I Built a Business Out of Things I Did for Fun

Takeaways * Nearly 80% of Minnesota small businesses survive their first two years, and understanding what makes or breaks that milestone can help you build a more resilient business from day one. * Losing clients, taking income hits, and pivoting fast are not signs of failure. They're exactly what self-employment looks like in real life. * Building a business around the things you actually love doing is not a pipe dream. It's a strategy. Summary of the Episode In this special milestone episode, Abbey Graves celebrates two full years of running Abbey Graves Productions as her primary source of income. Rather than a polished retrospective, Abbey gets real about what this journey has actually looked like: the client losses, the long days, the pivots, and the deeply unglamorous moments alongside the wins. Abbey kicks things off with a stat worth sitting with: in Minnesota, roughly 78 to 80 percent of self-employed businesses survive their first two years, slightly beating the national average. Year one sees about 20 percent fail. Another 30 to 32 percent of those remaining don't make it to year three. Abbey has beaten those odds, and she thinks it's worth talking about why. She walks through where the business started on June 1st, 2024 (seven podcast clients and a DJ gig) versus where it stands today: 13 active shows, a downtown St. Cloud studio, photo booth and video guest book rental services, music bingo, and over 800 podcast episodes produced. That growth didn't come easy. There was a week this past winter when Abbey lost two clients back-to-back, a $1,500 monthly hit she had to absorb and route around fast. Abbey closes with a message that goes beyond her own story: if you are running any kind of small business, even part-time, stop being humble about it. You are doing something hard and something meaningful, and it deserves to be celebrated out loud. Key Topics Covered * Why the two-year mark is a significant survival milestone for self-employed business owners * How Abbey Graves Productions has grown and diversified since June 2024 * The real financial and emotional cost of losing clients * Building multiple income streams to stay afloat during slow periods * What it looks like to produce 800+ podcast episodes in under three years * Why building a business around your interests is both practical and sustainable * Gratitude for family, clients, and the support system behind the scenes https://abbeygravesproductions.com/ [https://abbeygravesproductions.com/]

How to Gamify Your Business and Make Entrepreneurship Fun with Paul Pape

Take Paul's Quiz: https://gamifybusiness.com/quiz/ [https://gamifybusiness.com/quiz/] Takeaways * Why most creatives struggle with traditional business education * How gamification can make entrepreneurship easier to understand * Why building a loyal audience matters more than chasing virality What happens when a creative entrepreneur turns business into a role-playing game? In this episode, Abbey sits down with Paul Pape, creator of Gamify Business, designer, author, consultant, and self-described barkeep for entrepreneurs. Paul shares how helping creative business owners led him to build an entirely new framework that teaches entrepreneurship through gaming concepts. Together they discuss why traditional business education fails creatives, how storytelling creates stronger brands, and why social media metrics are often distracting entrepreneurs from what actually matters. Paul also introduces his Rule of 100 concept and explains why finding your first 100 true fans may be more valuable than chasing millions of views. If business plans, marketing language, and growth strategies have ever felt overwhelming, this episode offers a refreshing approach to building a business in a way that feels human, engaging, and sustainable. Key Topics Covered: * Gamifying entrepreneurship for creative thinkers * Why traditional business advice misses the mark * The Rule of 100 for sustainable audience growth * Building a business without losing your identity * Storytelling and personal branding * Why podcasts work as a business growth tool * Business personality types and entrepreneurial strengths * Creating systems that support neurodivergent entrepreneurs https://abbeygravesproductions.com/ [https://abbeygravesproductions.com/]