Advantaged: An Alloy Partners Podcast
Pharma marketing has an invisible bottleneck. Every brochure, every Facebook ad, every influencer post has to clear medical, legal, and regulatory (MLR) review before it can ship, and some materials take five months to get out the door. Ferry Tamtoro, CEO and founder of Revisto, joins Drew to unpack how AI is finally unblocking that workflow, what it actually takes to sell AI into one of the world's most regulated industries, and why trust beats speed in pharma. EPISODE BREAKDOWN * The invisible MLR bottleneck: What MLR review is, why average cycles run a month (and some five), and the real downstream cost to patients, pharma revenue, and the highly trained reviewers stuck doing manual work. * Why Revisto built a small language model, not an LLM wrapper: Generic LLMs hallucinate and should disqualify themselves from MLR. Ferry walks through how co-creating with a pharma partner from day one baked institutional knowledge into the product itself. * The buy-versus-build math for regulated AI: A production-grade MLR system runs three years and roughly ten million dollars to build internally. Revisto's proof of value runs in four to six weeks. Ferry breaks down the ongoing maintenance cost most companies forget. * Change management and pilot paralysis: What separates organizations that scale AI from ones that stall. The pattern Ferry sees working: senior owner with authority, contained measurable workflow, clear KPIs, ROI proven in weeks. * The FDA's own AI shift: Over 100 warning letters in recent months, and Ferry's read on why this is structural rather than cyclical. The regulations did not change. The probability of getting caught did. FEATURED GUESTS Ferry Tamtoro, CEO and Founder, Revisto LinkedIn: https://www.linkedin.com/in/ferrytamtoro/ [https://www.linkedin.com/in/ferrytamtoro/] Revisto [https://www.revisto.com/] Host: Drew Beechler, VP of Marketing, Alloy Partners LinkedIn: https://www.linkedin.com/in/drewbeechler/ [https://www.linkedin.com/in/drewbeechler/] Alloy Partners: https://www.alloypartners.com/ [https://www.alloypartners.com/] RESOURCES & RELATED LINKS * Advantaged podcast: https://www.alloypartners.com/podcast [https://www.alloypartners.com/podcast] * Alloy Partners resources: https://www.alloypartners.com/resources [https://www.alloypartners.com/resources] * Learn about venture building: https://www.alloypartners.com/articles/what-is-venture-building [https://www.alloypartners.com/articles/what-is-venture-building] * Learn about corporate venture studios: https://www.alloypartners.com/articles/corporate-venture-studio [https://www.alloypartners.com/articles/corporate-venture-studio] * Work with Alloy Partners: https://www.alloypartners.com/contact [https://www.alloypartners.com/contact] Advantaged: An Alloy Partners [httsp://www.alloypartners.com] Podcast
25 episodios
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