Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

How Most Practice Managers Get Reporting Completely Wrong

23 min · 29 de abr de 2026
Portada del episodio How Most Practice Managers Get Reporting Completely Wrong

Descripción

Weekly and monthly reports determine what’s profitable, what’s not, and where your practice should grow or cut back. Stephanie Peterson and Anna Browning share why every decision, from staffing to services, should be driven by data, not gut instinct. They discuss how tracking true costs can reveal surprising insights, like which procedures are actually making money and which ones just look busy on the schedule. One key takeaway: “garbage in, garbage out.” If your data isn’t accurate, your decisions won’t be either. Plus, hear why staff engagement isn’t one-and-done; it’s ongoing and built through consistent training, check-ins, and trust. GUEST Steffanie Peterson Practice Manager, Dr. Matthew White Facial Aesthetic Surgery For more than 20 years, Steffanie has worked with physician, office and surgical center staff to improve efficiency, practice profitability, staff retention and patient care. She specializes in helping practices find ways through both day-to-day operations as well as long-term strategic planning to maximize revenue without compromising patient care or satisfaction. Learn more about New York City facial plastic surgeon [https://www.drmatthewwhite.com/] Dr. Matthew White Questions answered by this episode:  * How do you keep staff engaged and feeling valued in a medical practice? * What does onboarding and training look like for new hires? * How do you handle an employee who's struggling or not catching on? * What data should practice managers be looking at — and how often? * Which reports should a practice live and die by? * How do you use data to decide whether a procedure is actually worth offering? * What are the biggest payment processing challenges aesthetic practices face? * Where does AI fit into the future of practice management? * How do you use data to plan a physical office expansion? HOST Anna Browning, VP of Aesthetic Sales - Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ [https://www.nextech.com/]  Follow Nextech on Instagram @nextechglow [https://www.instagram.com/nextechglow/] Theme music: I've Had Enough, Snake City

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61 episodios

episode Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations artwork

Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations

Patients are more informed than ever—but not always correctly. With social media shaping expectations around aesthetic treatments, today’s practices are facing a new challenge: misinformation before the consultation even begins. So how do leading medical aesthetics practices take back control of the narrative? In this episode, Kassandra Lepack and Robin Ntoh break down how successful practices are redefining patient education in medical aesthetics by moving beyond basic consultations to deliver clear, consistent, and accessible information that builds trust before patients step in the door. You’ll learn how top-performing practices: * Combat misinformation and unrealistic expectations driven by social media * Use visual tools and at-home education resources to reinforce key concepts * Educate patients not just on treatments—but on downtime, outcomes, and real results * Leverage technology to improve communication, streamline workflows, and enhance the overall patient experience Whether you’re focused on improving consultations, increasing patient confidence, or differentiating your practice in a crowded market, this conversation provides practical strategies you can implement immediately. Guest: Kassandra Lepack, Chief Business Development Officer Acclaro Medical Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

5 de jun de 202619 min
episode How Most Practice Managers Get Reporting Completely Wrong artwork

How Most Practice Managers Get Reporting Completely Wrong

Weekly and monthly reports determine what’s profitable, what’s not, and where your practice should grow or cut back. Stephanie Peterson and Anna Browning share why every decision, from staffing to services, should be driven by data, not gut instinct. They discuss how tracking true costs can reveal surprising insights, like which procedures are actually making money and which ones just look busy on the schedule. One key takeaway: “garbage in, garbage out.” If your data isn’t accurate, your decisions won’t be either. Plus, hear why staff engagement isn’t one-and-done; it’s ongoing and built through consistent training, check-ins, and trust. GUEST Steffanie Peterson Practice Manager, Dr. Matthew White Facial Aesthetic Surgery For more than 20 years, Steffanie has worked with physician, office and surgical center staff to improve efficiency, practice profitability, staff retention and patient care. She specializes in helping practices find ways through both day-to-day operations as well as long-term strategic planning to maximize revenue without compromising patient care or satisfaction. Learn more about New York City facial plastic surgeon [https://www.drmatthewwhite.com/] Dr. Matthew White Questions answered by this episode:  * How do you keep staff engaged and feeling valued in a medical practice? * What does onboarding and training look like for new hires? * How do you handle an employee who's struggling or not catching on? * What data should practice managers be looking at — and how often? * Which reports should a practice live and die by? * How do you use data to decide whether a procedure is actually worth offering? * What are the biggest payment processing challenges aesthetic practices face? * Where does AI fit into the future of practice management? * How do you use data to plan a physical office expansion? HOST Anna Browning, VP of Aesthetic Sales - Nextech Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you. Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions. Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all. Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast. Let's embark on this transformative journey together where beauty meets business. About Nextech Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ [https://www.nextech.com/]  Follow Nextech on Instagram @nextechglow [https://www.instagram.com/nextechglow/] Theme music: I've Had Enough, Snake City

29 de abr de 202623 min