Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

The Leadership Gap in Aesthetic Practices and What It’s Costing Your Team

Great patient experiences start with strong, self-aware leadership.  In the world of medical aesthetics, providers are highly trained clinically, but leadership and team development aren’t always part of that foundation. The result? Miscommunication, staff friction, and missed opportunities to build a truly high-performing practice.  In this episode, Robin Ntoh is joined by Cheryl Toth of ACG Practice Partners, live from the Medical Spa Show, to unpack how leadership coaching is helping practices transform the way their teams communicate, collaborate, and perform. From DISC assessments to real-world coaching strategies, Cheryl shares how practices can turn self-awareness into meaningful action.  Inside the conversation, you’ll discover how successful practices:   * Strengthen leadership by building self-awareness and understanding behavioral styles * Address communication breakdowns and reduce day-to-day team friction * Develop emotional intelligence to better navigate high-pressure patient environments * Create a more supportive, resilient culture that benefits both staff and patients * Turn insights into action through practical coaching, goal-setting, and accountability They also explore the unique challenge of balancing patient expectations with the realities of a medical business, and how leaders can create consistency, clarity, and calm in fast-moving environments. Whether you’re leading a team, managing a practice, or looking to improve how your staff works together, this episode highlights practical ways to elevate both culture and performance. Guest: Cheryl Toth, Facilitator and Leadership Coach ACG Practice Partners Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ [https://www.nextech.com/]

Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations

Patients are more informed than ever—but not always correctly. With social media shaping expectations around aesthetic treatments, today’s practices are facing a new challenge: misinformation before the consultation even begins. So how do leading medical aesthetics practices take back control of the narrative? In this episode, Kassandra Lepack and Robin Ntoh break down how successful practices are redefining patient education in medical aesthetics by moving beyond basic consultations to deliver clear, consistent, and accessible information that builds trust before patients step in the door. You’ll learn how top-performing practices: * Combat misinformation and unrealistic expectations driven by social media * Use visual tools and at-home education resources to reinforce key concepts * Educate patients not just on treatments—but on downtime, outcomes, and real results * Leverage technology to improve communication, streamline workflows, and enhance the overall patient experience Whether you’re focused on improving consultations, increasing patient confidence, or differentiating your practice in a crowded market, this conversation provides practical strategies you can implement immediately. Guest: Kassandra Lepack, Chief Business Development Officer Acclaro Medical Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

What Really Makes an Unforgettable Patient Experience—and When Does It Actually Begin

Amanda breaks down how leading plastic surgery and medical aesthetics practices are elevating every touchpoint, from patient photos to staff training. Drawing from her day-to-day work with practices, she shares practical insights on why your consult starts earlier than you think—and how small changes can leave a lasting impression that drives loyalty and growth. Guest: Amanda Taylor, Director of Consulting American Society of Plastic Surgeons Host: Anna Browning, VP of Aesthetic Sales Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

AI in Medical Aesthetics: Opportunity, Unknowns, and the Future of Patient Care

AI is set to have an enormous impact on specialty healthcare practices, but it's still undetermined exactly how. Dr. Rudderman shares his thoughts on the value of implementing AI and what questions are still unanswered around the use of AI in medical aesthetic practices. From enhancing the patient experience to empowering staff, learn how Dr. Rudderman is approaching AI in his practice. Guest: Randal Rudderman, MD Rudderman Plastic Surgery and Medical Spa Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

3 Practice Management Pitfalls Plastic Surgeons Must Avoid

Dr. Steven Davison shares expert tips for avoiding revenue growth pitfalls and advice for sustainable growth in plastic surgery practices. From reducing your surgery cancellation rate to bringing on a second (or third or fourth!) doctor, learn from Dr. Davison's real life experiences in private practice. And hear what's on his wish list for AI to help support and accelerate his practice management. Guest: Steven Davison, MD DAVinci Plastic Surgery Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/