Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech
Patients are more informed than ever—but not always correctly. With social media shaping expectations around aesthetic treatments, today’s practices are facing a new challenge: misinformation before the consultation even begins. So how do leading medical aesthetics practices take back control of the narrative? In this episode, Kassandra Lepack and Robin Ntoh break down how successful practices are redefining patient education in medical aesthetics by moving beyond basic consultations to deliver clear, consistent, and accessible information that builds trust before patients step in the door. You’ll learn how top-performing practices: * Combat misinformation and unrealistic expectations driven by social media * Use visual tools and at-home education resources to reinforce key concepts * Educate patients not just on treatments—but on downtime, outcomes, and real results * Leverage technology to improve communication, streamline workflows, and enhance the overall patient experience Whether you’re focused on improving consultations, increasing patient confidence, or differentiating your practice in a crowded market, this conversation provides practical strategies you can implement immediately. Guest: Kassandra Lepack, Chief Business Development Officer Acclaro Medical Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/
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