Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations

19 min · 5 de jun de 2026
Portada del episodio Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations

Descripción

Patients are more informed than ever—but not always correctly. With social media shaping expectations around aesthetic treatments, today’s practices are facing a new challenge: misinformation before the consultation even begins. So how do leading medical aesthetics practices take back control of the narrative? In this episode, Kassandra Lepack and Robin Ntoh break down how successful practices are redefining patient education in medical aesthetics by moving beyond basic consultations to deliver clear, consistent, and accessible information that builds trust before patients step in the door. You’ll learn how top-performing practices: * Combat misinformation and unrealistic expectations driven by social media * Use visual tools and at-home education resources to reinforce key concepts * Educate patients not just on treatments—but on downtime, outcomes, and real results * Leverage technology to improve communication, streamline workflows, and enhance the overall patient experience Whether you’re focused on improving consultations, increasing patient confidence, or differentiating your practice in a crowded market, this conversation provides practical strategies you can implement immediately. Guest: Kassandra Lepack, Chief Business Development Officer Acclaro Medical Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

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62 episodios

episode The Leadership Gap in Aesthetic Practices and What It’s Costing Your Team artwork

The Leadership Gap in Aesthetic Practices and What It’s Costing Your Team

Great patient experiences start with strong, self-aware leadership.  In the world of medical aesthetics, providers are highly trained clinically, but leadership and team development aren’t always part of that foundation. The result? Miscommunication, staff friction, and missed opportunities to build a truly high-performing practice.  In this episode, Robin Ntoh is joined by Cheryl Toth of ACG Practice Partners, live from the Medical Spa Show, to unpack how leadership coaching is helping practices transform the way their teams communicate, collaborate, and perform. From DISC assessments to real-world coaching strategies, Cheryl shares how practices can turn self-awareness into meaningful action.  Inside the conversation, you’ll discover how successful practices:   * Strengthen leadership by building self-awareness and understanding behavioral styles * Address communication breakdowns and reduce day-to-day team friction * Develop emotional intelligence to better navigate high-pressure patient environments * Create a more supportive, resilient culture that benefits both staff and patients * Turn insights into action through practical coaching, goal-setting, and accountability They also explore the unique challenge of balancing patient expectations with the realities of a medical business, and how leaders can create consistency, clarity, and calm in fast-moving environments. Whether you’re leading a team, managing a practice, or looking to improve how your staff works together, this episode highlights practical ways to elevate both culture and performance. Guest: Cheryl Toth, Facilitator and Leadership Coach ACG Practice Partners Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ [https://www.nextech.com/]

17 de jun de 202626 min
episode Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations artwork

Patient Education in Medical Aesthetics: How Top Practices Combat Misinformation & Set Real Expectations

Patients are more informed than ever—but not always correctly. With social media shaping expectations around aesthetic treatments, today’s practices are facing a new challenge: misinformation before the consultation even begins. So how do leading medical aesthetics practices take back control of the narrative? In this episode, Kassandra Lepack and Robin Ntoh break down how successful practices are redefining patient education in medical aesthetics by moving beyond basic consultations to deliver clear, consistent, and accessible information that builds trust before patients step in the door. You’ll learn how top-performing practices: * Combat misinformation and unrealistic expectations driven by social media * Use visual tools and at-home education resources to reinforce key concepts * Educate patients not just on treatments—but on downtime, outcomes, and real results * Leverage technology to improve communication, streamline workflows, and enhance the overall patient experience Whether you’re focused on improving consultations, increasing patient confidence, or differentiating your practice in a crowded market, this conversation provides practical strategies you can implement immediately. Guest: Kassandra Lepack, Chief Business Development Officer Acclaro Medical Host: Robin Ntoh, VP of Aesthetics Nextech About Nextech: Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/

5 de jun de 202619 min