Customer Moments that Matter with Michael Cole from Everflow

The Modern Publishing Playbook with Ash Read

Ash Read is the Co-founder and General Manager of Wellworthy, a modern publishing and media company focusing on the health and wellness industry.  Ash joins the Affiliate Marketing 2.0 podcast to share details on his background as an exited review publisher in the home furniture space, his current role at Wellworthy, and his general thoughts on publishing and media.  Josh and Ash discuss topics like:  * What publisher whitelisting is and why it is a core offering at Wellworthy  * How whitelisting can reduce ad costs for brands  * How brands can strategically use third-party reviews in both top-of-funnel and bottom-of-funnel campaigns  * Why publishers need to diversify their business and traffic sources from just Google  If you're an affiliate marketer, performance marketer, publisher, or brand rep, be sure to tune in and learn about how modern publishers operate.  Learn more about affiliate marketing: LinkedIn [https://www.linkedin.com/newsletters/7280394043245658114/] Affiliate Discovery Call: https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527 Follow Josh on LinkedIn: https://www.linkedin.com/in/joshua-kennedy-aa405a52 Website: Imagine Affiliate | Affiliate Marketing 2.0 [https://www.imagine-affiliate.com/]

Inside Performance Podcasting with Jordan Bentley

Jordan Bentley is the founder of Audiohook, an advertising technology company that brings performance-based advertising to audio platforms such as creator podcasts, Sirius XM, and iHeart Radio.   Jordan joins the Affiliate Marketing 2.0 podcast to share the origins of Audiohook, how Audiohook works, and how brands can benefit from the platform.  Josh and Jordan review topics like:  * How Audiohook's performance-based advertising fees have better incentive alignment with brands  * Audio's effectiveness at driving conversions for brands * How Audiohook can help brands diversify acquisition from platforms like Meta  * How Audiohook's attribution model works and how Audiohook uses third-party incrementality tests to prove out the incrementality of podcast advertising If you're an affiliate marketer, performance marketer, or brand rep, be sure to tune in and learn about how Audiohook can complement your acquisition efforts.  Learn more about affiliate marketing: LinkedIn [https://www.linkedin.com/newsletters/7280394043245658114/] Affiliate Discovery Call: https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527 Follow Josh on LinkedIn: https://www.linkedin.com/in/joshua-kennedy-aa405a52 Website: Imagine Affiliate | Affiliate Marketing 2.0 [https://www.imagine-affiliate.com/]

Reddit Affiliate Mastery with Nolan Ronayne

Nolan Ronayne is a rising affiliate star driving millions in incremental revenue for brands on Amazon and DTC.   Nolan joins AM 2.0 to discuss how he leverages platforms like YouTube, Reddit, and Google Ads to drive meaningful revenue for referral programs like consulting.com.  Josh and Nolan review topics like:  * How affiliates prepare for peak shopping seasons, like Black Friday  * His process for engaging with Redditors to refer sales  * What affiliate managers need to provide affiliates to equip them for success  If you're an affiliate marketer who wants to learn how high-level affiliates operate, then be sure to tune into this episode.  Learn more about affiliate marketing: LinkedIn [https://www.linkedin.com/newsletters/7280394043245658114/] Affiliate Discovery Call: https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527 Follow Josh on LinkedIn: https://www.linkedin.com/in/joshua-kennedy-aa405a52 Website: Imagine Affiliate | Affiliate Marketing 2.0 [https://www.imagine-affiliate.com/]

Enterprise Affiliate Marketing Management with Mike Currey

Mike Currey is an affiliate marketing veteran with serious affiliate programs on his resume, including T-Mobile, Quince, and Blue Nile.  Mike joins AM 2.0 to discuss his process for building large, enterprise-level affiliate programs, including coupon best practices, what a partner mix should look like, and how to work harmoniously with other teams within an organization.  If you're an affiliate marketer who wants to learn how the biggest and best affiliate programs in the world work behind the scenes, then be sure to tune into this episode.

Customer Moments that Matter with Michael Cole from Everflow

The Affiliate Marketing 2.0 podcast is dedicated to conversations with the brightest and most forward-thinking minds in affiliate marketing. The guest in this episode, Michael Cole, Senior Vice President of Marketing at powerhouse affiliate network, Everflow, fits that description perfectly. Michael is a blend of marketing creativity with a data-driven backbone and has a ton of general knowledge about the affiliate space.  Our conversation features discussions on:  * Takeaways from speaking with major publishers at the private Martech Record event at ASE  * How affiliate publishers will be even MORE IMPORTANT in the era of AI  * How tools like Prompt Watch can help affiliate marketers stay on top of AI search   * How to assess TRUE customer LTV from affiliate sales  * The importance of customer delight and referrals in Everflow's growth to $25m ARR  * The ONE THING most brands miss when it comes to building successful affiliate programs Whether you're a publisher, brand, media buyer, or other affiliate practitioner, you will surely resonate with something in this conversation. Contact Michael and Everflow:  Everflow - Partner Marketing Platform For Revenue Growth [https://www.everflow.io/] michael@everflow.io Learn more about building successful affiliate programs: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7280394043245658114 Grow a multi-million-dollar incremental affiliate program ⬇️ Affiliate Discovery Call: https://meetings-na2.hubspot.com/joshua-kennedy Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshua-kennedy-aa405a52 Affiliate Discovery Call: https://meetings.hubspot.com/josh1364/affiliate-discovery-call-?uuid=4f57ac7b-0da1-46e9-b6d1-5e6f1531c527