The Economic Impact of Business Events in Johannesburg

Why Most African Events Fail Before They Begin

What if your event was already failing before the venue was booked? In this episode, Projeni Pather speaks with Mulemwa Moongwa, Meeting Architect and former Central Bank of Zambia planner about designing events for outcomes, not attendance, and why the brief is where most African events are won or lost. YouTube [https://www.youtube.com/@AfricaEventConnectPodcast] · Spotify [https://open.spotify.com/show/7JbC6CFWQqTUTpmbnV4l1q?si=C29KAdnYQTGNff4h1vfTbg&nd=1&dlsi=3d81438894d24fba] · Apple Podcasts [https://podcasts.apple.com/za/podcast/africa-event-connect/id1779701745]

The Psychology of Event Design & The Future of Experiences in Africa

What separates an event people attend from one they never forget? In this episode, Projeni Pather speaks with Tamlynne Wilton-Gurney, CEO of IDNA Africa about the psychology of event design, emotional storytelling, and why Africa is uniquely positioned to lead the future of experiential events. YouTube [https://www.youtube.com/@AfricaEventConnectPodcast] · Spotify [https://open.spotify.com/show/7JbC6CFWQqTUTpmbnV4l1q?si=C29KAdnYQTGNff4h1vfTbg&nd=1&dlsi=3d81438894d24fba] · Apple Podcasts [https://podcasts.apple.com/za/podcast/africa-event-connect/id1779701745]

AI, Technology & The Future of Exhibitions

Exhibitions are evolving as AI and technology reshape how value is created and experienced. In this conversation, Projeni Pather and Errol Bryce explore innovation, leadership, and the practical application of technology in the events industry, focusing on what is truly driving progress and what requires more intentional adoption moving forward. YouTube [https://www.youtube.com/@AfricaEventConnectPodcast] · Spotify [https://open.spotify.com/show/7JbC6CFWQqTUTpmbnV4l1q?si=C29KAdnYQTGNff4h1vfTbg&nd=1&dlsi=3d81438894d24fba] · Apple Podcasts [https://podcasts.apple.com/za/podcast/africa-event-connect/id1779701745]

The Economic Impact of Business Events in Johannesburg

Johannesburg is more than an economic hub, it is a driver of connection, opportunity, and growth across the continent. In this episode of Africa Event Connect, Rendani Khorombi of the Johannesburg Tourism Company shares how business events shape cities, influence industries, and contribute to long-term economic impact. From global positioning to partnerships and legacy, this conversation explores what makes a destination competitive. A powerful reminder that the true value of events lies beyond the room in the impact they leave behind. YouTube [https://www.youtube.com/@AfricaEventConnectPodcast] · Spotify [https://open.spotify.com/show/7JbC6CFWQqTUTpmbnV4l1q?si=C29KAdnYQTGNff4h1vfTbg&nd=1&dlsi=3d81438894d24fba] · Apple Podcasts [https://podcasts.apple.com/za/podcast/africa-event-connect/id1779701745]

Designing Meetings for Impact, Not Attendance

Are we designing meetings for impact — or simply organising gatherings? In this episode of Africa Event Connect, Projeni Pather sits down with Maarten Vanneste, meeting industry leader from Belgium and author of Meeting Architecture, to challenge how we approach MICE — Meetings, Incentives, Conferences, and Exhibitions. With over three decades of experience, Maarten reframes meetings as intentional tools for transformation, not just attendance. From psychology and learning design to outcomes and participant engagement, this conversation explores what it takes to move beyond logistics and design experiences that deliver real value. Because the future of meetings isn’t about scale. It’s about impact. YouTube [https://www.youtube.com/@AfricaEventConnectPodcast] · Spotify [https://open.spotify.com/show/7JbC6CFWQqTUTpmbnV4l1q?si=C29KAdnYQTGNff4h1vfTbg&nd=1&dlsi=3d81438894d24fba] · Apple Podcasts [https://podcasts.apple.com/za/podcast/africa-event-connect/id1779701745]