Tim Williams on the new age of B2B influencer marketing

Fox Agency’s North American Adventure

Welcome to another episode of Agency Dealmasrters, where we're excited to dive into the ins and outs of agency expansion, leadership, and personal development with our special guest, Paul O'Malley, CEO of Fox Agency North America. Prepare to be captivated as we discuss the intricacies of agency culture, the vital importance of team individuality, and the enthralling journey of self-discovery that led Paul from a high-pressure career to the world of photography and literature— and back into the agency life with a renewed perspective.  We discuss:  * Overcoming challenges in new markets and different cultures * Debating long-term career growth decisions * Understanding and catering to the specific needs of the US market * Value of empathy and supportive relationships * Misconceptions about staff caring for profitability

Simon Latarche shares a manual for strategic growth

Our guest this week is Simon Latarche. We are delighted to announce that Simon has joined Milestone Advisory and will sit alongside Miles Welch as Founding Partner.  He was CFO of an entrepreneurial Digital SME for nine years, which sold to Publicis Groupe for €416M in 2013. He then went on to become CFO of Publicis.Sapient in the UK before setting up his own Corporate Advisory firm.  He has significant M&A and Fundraising experience and is an expert on growing companies profitably. He was voted a Top 20 CFO in the TMT sector in 2013 by BDO and studied Financial Strategy at Said Business School. We talk about: 🔸The state of M&A in the Marketing Services sector 🔸Mistakes that agencies make and how to avoid these 🔸When is the right time to sell an agency, and how to sell for a fair price 🔸The main market buyers and the impact on agencies wanting to sell 🔸Why agencies should consider working with Milestone Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Sam Budd discusses self doubt and high-performance

Sam Budd is the Founder and CEO of Buddy Media Group, an Award-winning digital-first performance marketing agency with a specialist focus on delivering Luxury, Fashion, Alcohol, Hospitality, and Student marketing programs. Sam was also one of the founding members of Social Chain, the award-winning agency founded by Steven Bartlett. We talk about: 🔸 What it takes to be successful in the agency world 🔸 Key systems and processes to fall back on 🔸 What he has learned from growing and scaling the company 🔸 The future of Buddy Media Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Tim Williams on the new age of B2B influencer marketing

Tim Williams is CEO at Onalytica, an influencer marketing company helping brands run influencer programs to increase brand awareness, improve reputation and drive lead generation.  They have worked with clients such as Microsoft, Cisco, IBM, Accenture, Ericsson and SAP, to name a few.  We talk about: 🔸 What B2B influencer marketing is and isn’t 🔸 The size of influencer marketing and what brands are using it 🔸 The business problems Onalytica helps clients solve 🔸 How influencer marketing, brand building and ABM link together Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

Simon Corbett on the evolution of B2B PR

Simon Corbett is the Founder and CEO of The Jargon Group, a digital-first international media, marketing and corporate communications business. They have over 70 retained clients, including Facebook.  The group owns a number of market-leading brands that provide public relations and media services to brands in ad:tech, cloud, mobile, big data, retail, fashion and automotive. Before Jargon, Simon spent over ten years at notable agencies, including WeberShandwick, Porter Novelli and Edelman. We talk about: 🔸 The founding story of the agency and the major milestones 🔸 How the best brands in the world approach PR and profile raising 🔸 What has changed in the ways brands get PR now 🔸 How the agency has refined/developed their recruitment process Enjoy the conversation. Mentioned in this episode: Agency Dealmasters is brought to you by Bridge Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org