AI for Business Leaders
Charlie Ninegar is the COO of DSS Games, a fast-growing tabletop card games company on a mission to get people off their phones and back around the table. In this episode, recorded live at eTail Palm Springs, we dig into how DSS Games stole market share while their category actually shrank through relentless content quality, brand discipline, and a team-first approach to AI adoption. Topics covered: * Growing in a shrinking market through content-first strategy * TikTok-first organic content: from 1,200 videos/year to fewer but higher-impact * Custom GPTs as a practical first step for AI adoption * Change management: why some young employees resist AI (and what to do about it) * The coming shift from "no AI in creative" to AI-assisted brand content * Why the AI arms race looks different outside the tech bubble Sign up at www.getothergroup.com [http://www.getothergroup.com/] for early access to episodes, frameworks, and insights we don't publish anywhere else.
8 episodios
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