Is GEO replacing SEO? w/ Chris Andrews (Scrunch)

Why hustle won’t scale – Anna Baird (Madrona, Semrush)

Hustle and fire drills got you here, but they won’t get you to the next stage. As a marketing leader, you need an operating system. This is exactly where Anna Baird (Venture Partner at Madrona, Board Member at Semrush) has been. She’s held the C-suite trifecta (CFO, COO, CRO) at hyper-growth companies and shares the exact systems to move from reactive chaos to a predictable, scalable growth engine. This is a masterclass in building the “rhythm of the business” that allows you to scale marketing, align with your board, and finally prove your team’s ROI. What You’ll Learn Build Your Marketing “Rhythm”: How to build an “operational rhythm” (AOPs, KPIs, and decks) that scales your marketing team’s output and proves its value to the board. The “Relationship Bank” Framework: A system for VPs of Marketing to get buy-in from Sales, Product, and the C-suite before you need it. “Intellectual vs. Budget Buy-In”: The critical difference between a customer thinking your marketing is “cool” and them actually having the “budget buy-in” to pay for it. When to Scale Your Team: The truth about why a company’s hyper-growth outpaces a person’s competency (and how to scale your marketing org effectively). The “Mouse & Cookie” Problem: Why you must say “no” to a huge customer’s “one-off” marketing or product request—and how to make the strategic case internally. Connect with AnnaLinkedIn: https://www.linkedin.com/in/anna-baird-38966513/ Madrona: https://www.madrona.com/ Semrush: https://www.semrush.com/ Join the AI-Led Growth Community Join 500+ marketing leaders from companies like Ramp, Reddit, and Webflow who are building scalable marketing systems. We give you the exact playbooks, frameworks, and network to build a compounding growth engine—and join a community of operators doing it in the real world. Get the playbooks: https://www.ailedgrowth.com Follow AI-Led Growth Jason Gong (LinkedIn): https://www.linkedin.com/in/jgong/ Marcel Santilli (LinkedIn): https://www.linkedin.com/in/marcelsantilli/ Drop a comment: What’s your single biggest challenge in building an “operating system” for your marketing team?

How to Build a Website for AI Search in 2025

AI search is rewriting the rules of SEO. Webflow’s Chief Evangelist Guy Yalif breaks down how AI Overviews/answer engines (AIO, AEO, GEO) change content strategy, conversion, and the CMO playbook—plus what teams should do this quarter to win. You’ll learn: defining AIO vs SEO, what to publish now, website as a storytelling product (not a brochure), experiments that compound, and how to structure content that survives monthly AI shifts. What is AI-Led Growth?The AI Led Growth is a community which gives you the exact systems, playbooks, and network that scaled Ramp, Reddit, Webflow, and more. If you're a founder, marketer, or growth leader, you’ll learn how to turn AI into an unfair advantage — and join a community of operators doing it in the real world. Join our community: https://members.ailedgrowth.com/checkout/ai-led-grow-community-member-subscription FOR A LIMITED TIME, USE COUPON CODE FOR 75% DISCOUNT: FOUNDING-MEMBER

Stop hiring. Start building instead. Growth w/ G & Gonto (Hypergrowth Partners)

In this conversation with G and Gonto from Hypergrowth Partners, we challenge one of the most ingrained habits in startups—hiring to solve growth problems—and make the case for building instead. We talk about why traditional marketing org charts don’t work in 2025, why creativity beats credentials, and how “effective craziness” drives outsized results.

Is GEO replacing SEO? w/ Chris Andrews (Scrunch)

Chris Andrew is the Co-founder and CEO of Scrunch, a leader in tools that monitor how AI tools like ChatGPT, Perplexity, and Claude mention your product. We talk about the fundamental changes AI has brought to how people make buying decisions, and how marketing teams should adapt to these changes.