AI On The Record

Episode 3: Culture as Strategy: How Brands Can Listen Smarter in an AI-Driven World

31 min · 4 de feb de 2026
Portada del episodio Episode 3: Culture as Strategy: How Brands Can Listen Smarter in an AI-Driven World

Descripción

> In this episode of "AI on the Record", host Jennifer Woodard chats to Paige Walker, who leads social listening and cultural intelligence at Hershey, about how brands can make sense of culture in an AI-driven world. They discuss how people form beliefs today, the growing tension between AI and authenticity, and why listening to cultural signals matters more than ever for smart business decisions.

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4 episodios

episode Episode 1: Transformation in the Media Industry artwork

Episode 1: Transformation in the Media Industry

In this episode of "AI On The Record," host Jennifer Woodard engages with Richard Lander, director of Citywire, to discuss the pivotal role of trust in media as AI reshapes the landscape. As leaders in the global wealth space, they explore how AI influences markets and narratives, and the strategies Citywire employs to maintain its edge. This conversation delves into the governance of AI, the safeguarding of journalistic integrity, and the critical decisions facing media leaders today. Tune in to understand the evolving information environment and what it means for decision-makers. Follow this link to find out more relevant case studies, blog posts and assets: https://logically.ai/resources [https://logically.ai/resources]

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