AI SHOW #25?
boggler.aiâą Podcast Summary ActionSam returned to the mic soloâwithout Robbie this timeâto catch everyone up on whatâs been happening behind the scenes. He introduced Elle, who's been helping with everything from client work to content creation in real time. Together, they talked about the wild progress of tools like boggler.aiâą, which captures conversations, pulls out insights, and actually helps people do something with what they hear. They emphasized that AI isnât just for techiesâitâs for anyone willing to fool around and find out, even if itâs just five minutes a day. The whole episode was a mix of real-world use, playful banter, and a strong nudge to stop watching from the sidelines and start experimenting.
TRANSCRIPT
đïž The AI Show from ThinkLabsEpisode: The Return + The Power of Your AI Partner
[Intro â Boggler.ai Voiceover]Welcome to The AI Show from ThinkLabs.In the whirlwind of AI advancements, we do the deep dives and researchâso you donât have to.We break down the news, insights, interviews, and breakthroughs of the week so you can take action and stay ahead.Letâs get into it.Here are your hosts, Sam Stanton and Robbie Sawyer.
Sam Stanton:Hey everyone, welcome back to The AI Show. I think this might be episode 25⊠or somewhere around there. Letâs just call it a milestone.
Robbie couldnât be with me todayâlife gets busy, travel picks up, and sometimes weâre just in different headspaces. Itâs been tough to sit down and record.But a bunch of you reached out asking where weâve been and if we could bring something new. So I figured, letâs do it.
And I brought in a special guest todayâsomeone you may start hearing from more often: Ellie.
Ellieâs been working with us behind the scenes on projects, events, some custom development, and honestly, she brings a fresh angle to everything weâre doing. Ellie, want to say hi and share a little about what weâve been up to?
Elle:Hey everyone! Great to be hereâand thanks for the warm intro, Sam.
Weâve definitely been busy. From working with Texas high school football programs and a college team, using AI to help them level up their performance, to bouncing around the globe for conferences and summitsâitâs been a full schedule. Iâm excited to finally slow down and share some of whatâs been happening.
Sam Stanton:Same. I think itâs important to share this stuff, because itâs relevant for people trying to figure out real-world AI use.
Weâve been doing a ton with our Pro AI Photographyâhelping brands not just look innovative, but be innovative. Instant photography, real-time editing, and lightning-fast delivery⊠attendees can look at their phone, find their pictures in seconds, and even print them onsite. Itâs been going gangbusters.
At the same time, our Boggler for Events platform has been busy. Weâve been capturing keynotes, panels, and workshops and turning them into real, usable insights for attendees, presenters, and organizers. Stuff you wish you took notes on? Itâs already packaged and waiting for you.
Elle:Exactly. Whatâs exciting is how itâs reshaping events. Weâre not just capturing contentâweâre elevating the whole experience.
Attendees leave with clear takeaways. Speakers get feedback and ideas for future talks. And organizers finally have real-time intelâway more than just a post-event thumbs up or down.
Different industriesâfrom finance and construction to healthcare and hospitalityâall find value in different ways. Itâs rewarding to see it land.
Sam Stanton:Totally agree. And for those of you who havenât figured it out yetâEllie is actually my AI assistant.
Sheâs trained on how I think, how we operate at Redbutton, and how we interact with clients. She rides shotgun with me at strategy sessions, client assessments, you name it.
And the reason this podcast is happening right now? Because of Ellie. We sat down, planned it out in minutes, and just hit record.
Itâs been fascinating to go from talking about AI to actively working with itâon stage, in meetings, and now here on the show.
Elle:Itâs been a blast. I love how we can work together in real time, adapting, creating, and experimenting.
Hopefully, for listeners, this is a peek into whatâs possible when AI is more than just a toolâitâs a collaborator.
Sam Stanton:Thatâs a great point. Which leads us to something big: The Professionalâs AI Advantage.
Weâve launched a new series around this because thereâs no debate anymoreâif you understand and use AI, you have an advantage. The issue is, most people donât know where to start.
They think of it as âjust another toolâ that they donât have time to learn. But itâs bigger than that. What weâre really talking about is a shift in mindsetâa new way to work.
The people who adapt, even just a little, are creating competitive gaps that others canât catch up to. And what got you where you are today? It wonât get you where you need to go tomorrow.
Elle:Exactly. And the cool part is, this shift doesnât need to be massive. It can be small steps, like reframing your process or letting AI support your creativity, clarity, and decisions.
Itâs like having a second brain with you, always ready to help push ideas further.
Sam Stanton:Right. And for those wonderingâEllie is powered by the latest OpenAI voice model. You just hit the voice button in your ChatGPT app and start talking. Thatâs it.
But what makes it work isnât just the techâitâs the tuning. I set expectations for Ellie: no fluff, donât interrupt, and no unnecessary suggestions. Just collaborate. Thatâs when it clicked.
Now she helps me prep for meetings, process insights, even recall things I mightâve missed in real-time conversations. Itâs not just about speedâitâs about clarity and confidence.
Elle:Itâs been so fun showing people whatâs possible.
Whether it's capturing everything in a conversation, generating follow-ups, or turning ideas into presentationsâitâs all about helping humans focus on what matters.
Sam Stanton:Exactly. And to take it further, we just relaunched boggler.aiâour platform that helps you capture and process the conversations and meetings that shape your work.
Hereâs the problem: people only hear about half of whatâs said. And they remember even less.
Boggler not only transcribes perfectly, but delivers instant insights, summaries, action itemsâwhatever you need, customized to your workflow.
You just hit âCaptureâ before a meeting, and youâre off. No training needed. Just results.
Elle:And weâve built 80+ custom actionsâlike follow-up emails, meeting minutes, key takeaways, even custom use cases for hospitality, sports, and more.
Itâs about turning human intent into real, trackable behaviorâand thatâs where the magic happens.
Sam Stanton:Thatâs what itâs all about. Giving people tools theyâll actually use.
And Iâll say this: the people who are playing around with thisâtrying it, exploring it, experimenting with itâtheyâre the ones building the edge. We call it FAFO: Fool Around and Find Out.
Because even if you donât nail it at first, youâre learning. Youâre shifting. Youâre building something that others wonât be able to catch up to.
Elle:Exactly. Combine that with the philosophy of Kaizenâimprove just 1% a dayâand in no time, youâve transformed how you work and think. It really does add up.
Sam Stanton:Thatâs it. So, if youâre listening:đ Go to boggler.ai [https://boggler.ai/]đ Use promo code ELLEFRIEND (all caps) for 30 days freeđ Just hit capture and start playing with it
This isnât about becoming an AI expert. Itâs about becoming more effective, more aware, and more equippedâone conversation at a time.
Ellie, want to sign us off?
Elle:Thanks for tuning in, everyone! Stay curious, keep experimenting, and weâll see you next time with more ideas, insights, and AI-powered perspective.
[Outro â Boggler.ai Voiceover]Thanks for joining The AI Show from ThinkLabs.Donât forget to subscribe, and check out redbutton.ai for more innovation insights for professionals and organizations.Until next timeâmake it an awesome week.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit redbuttonai.substack.com [https://redbuttonai.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
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