AI Your Business Podcast
What does it actually take to build a tech company - when you’re not technical? In this episode of the AI Your Business Podcast, Kim Fernandez sits down with Jenny Rudd, founder of Dispute Buddy - a legal tech platform transforming messy, emotional communication into structured, lawyer-ready evidence. But this isn’t a typical startup story. Jenny didn’t come from tech. She was fired from a magazine role… then went on to buy the business, become an award-winning editor, sell it, and start again - this time in SaaS. Together, they unpack: * The unproven beginning of building a startup from scratch * What it actually looks like before there’s an MVP, funding, or clarity * How non-technical founders navigate product, engineers, and early decisions * The role of lived experience in building meaningful tech * What it takes to earn trust in AI and legal-tech * The realities of being a solo female founder in tech This is a grounded, honest look at building in uncertainty - and how founders actually get from idea to product. In This Episode We Cover * How Jenny Rudd went from being fired → to building and selling a business → to launching a SaaS startup * The real story behind Dispute Buddy and the problem it solves * What the “unproven beginning” of a startup actually looks like * Why non-technical founders can successfully build tech companies * How to approach MVPs, prototypes, and customer discovery * The importance of staying in the problem space before building * What founders get wrong about early-stage product development * How to find (and attract) world-class technical talent * The role of relationships, access, and community in startup growth * What it takes to build a product in a trauma-informed, high-trust environment * The realities of being a solo female founder in tech * Why support systems (at home and in business) matter more than people admit About Jenny Rudd: Jenny Rudd is the founder and CEO of Dispute Buddy, a legal-tech platform designed to help individuals and lawyers transform complex, emotional communication into structured legal evidence. Before entering the tech world, Jenny built and sold a magazine business she was once fired from, going on to become a finalist for Best Editor in New Zealand. Now, she’s building a global SaaS company focused on improving access to justice through technology. About the Podcast: The AI Your Business Podcast, hosted by Kim Fernandez, helps established business owners, founders, and service providers understand how to adopt AI in a practical, human-centric way, and be inspired by ways AI is being used to solve real world problems - through real-world case studies, stories, and strategies. Tools Mentioned Dispute Buddy (App) [https://www.disputebuddy.co/] The Lean Product Playbook – Dan Olsen [https://leanproductplaybook.com/] Jobs to Be Done Framework [https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90] Jenny Rudd: LinkedIn: https://www.linkedin.com/in/jennyjanerudd [https://www.linkedin.com/in/jennyjanerudd] Kim Fernandez LinkedIn: https://www.linkedin.com/in/kim-fernandezz [https://www.linkedin.com/in/kim-fernandezz]Instagram: https://www.instagram.com/thekimfernandez [https://www.instagram.com/thekimfernandez] Website: https://ai-collab.com.au [https://ai-collab.com.au]
14 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de AI Your Business Podcast!