Relevant Lessons From 100 Year Old Advertising Book

Microsoft VP breaks down his philosophy on content (ft. Scott Hanselman)

This is one of my favorite episodes with my mentor Scott. He drops so many gems on life advice, creating content, and making work feel like play. Honestly, I wish I had recorded more because the man is full of wisdom and always has something valuable to share. Thank you so much Scott! Thank you to everyone for for tuning in!

the future of venture capital is building in public

In episode #14, Murph breaks down how a “build in public” mindset is revolutionizing venture capital. This isn’t just about producing content—it’s about a fundamental shift in how VCs connect with tomorrow’s innovators. By embracing authentic, behind-the-scenes storytelling, funds are moving beyond closed-door pitches to engage directly on platforms where Gen Z builds, learns, and collaborates. Murph unpacks how transparency, early engagement, and community-building are transforming the VC playbook—turning casual digital interactions into long-term partnerships. Whether you’re watching TikToks, browsing YouTube, or scrolling through LinkedIn, the principles of authenticity and clarity are redefining how value is created, and trust is earned. Tune in to see why a content-first approach isn’t just the future—it’s already here, and it’s empowering the next generation of startup founders. ------------------------------------------------------------------- 📌 Timestamps & Topics: (00:00) Intro (01:14) Gen Z Startup Surge (03:43) Key Players (06:08) VC Dilemma (08:10) The Emerging Fund Playbook (10:24) Outro ------------------------------------------------------------------- Socials 💼⁠ ⁠⁠Follow All Caps Capital on LinkedIn⁠⁠⁠ [https://www.linkedin.com/company/all-caps-capital/] ▶️ ⁠⁠Subscribe on YouTube⁠⁠ [https://www.youtube.com/@allcapscapital] 🍎 ⁠⁠Subscribe on Apple Podcasts⁠⁠ [https://podcasts.apple.com/us/podcast/all-caps-capital/id1747781349] 🐣⁠ ⁠⁠Follow All Caps Capital on X⁠⁠ [https://x.com/allcapscapital] 🐤⁠ ⁠⁠Follow Ryan Murphy on X⁠⁠⁠ [https://x.com/ryanmurphy1800] 🐥⁠ ⁠⁠Follow Ahmed Ghaddah on X⁠ [https://x.com/ahkmeddd] ⁠⁠⁠⁠ [https://x.com/ahkmeddd]⁠⁠Follow All Caps Capital on TikTok⁠⁠ [https://www.tiktok.com/@all.caps.capital] 📸⁠ ⁠⁠Follow All Caps Capital on Instagram⁠⁠⁠ [https://www.instagram.com/allcapscapital/] 📰⁠ ⁠⁠Subscribe to our Newsletter, All Caps Chronicles [https://all-caps-chronicles.beehiiv.com/subscribe] #buildinginpublic #startupsecrets #startupinvesting #venturecapital #contentcreation

Relevant Lessons From 100 Year Old Advertising Book

Claude Hopkins' book "Scientific Advertising" is a timeless piece that I believe this is a playbook on how you should be making your content today. Highly recommend taking a read!

building a investment fund in your 20s ft. carter steffes

In episode #12, Murph and Ahk sit down with Carter Steffes [https://www.linkedin.com/in/cartersteffes/], the ambitious co-founder of New Era Ventures [https://www.neweraventures.com/], who is breaking barriers in the venture capital world by building a fund in his 20s. 🚀 We dive into Carter’s incredible journey—from starting out as a frustrated scout for other investors to running SPVs and investing in Gen Z founders across the country. Along the way, Carter shares how he’s leveraging his Midwestern roots to build a unique VC firm while navigating the challenges of being a young fund manager. Tune in for: - the bold risks Carter took to start New Era Ventures - how young fund managers are rewriting the rules of venture capital - why building in unexpected places, like Fargo, ND, can be a game-changer - the parallels between launching a startup and raising a venture fund ------------------------------------------------------------------- 📌 Timestamps & Topics: (00:00) Intro (02:00) building a fund without an MBA (06:30) SPVs demystified (12:00) betting on Gen Z founders (18:00) building in fargo (25:00) finding champions and overcoming credibility barriers (32:00) failing forward in Venture Capital (36:00) Outro ------------------------------------------------------------------- 🔗Socials: 🌐 New Era Ventures [https://www.neweraventures.com/] 👨‍⚕️⁠Connect with Carter Steffes on LinkedIn⁠ [https://www.linkedin.com/in/cartersteffes/] 🦬 ⁠Follow Carter Steffes on X⁠ [https://x.com/SteffesCarter] 💼⁠ ⁠Follow All Caps Capital on LinkedIn⁠⁠ [https://www.linkedin.com/company/all-caps-capital/] ▶️ ⁠Subscribe on YouTube⁠ [https://www.youtube.com/@allcapscapital] 🍎 ⁠Subscribe on Apple Podcasts⁠ [https://podcasts.apple.com/us/podcast/all-caps-capital/id1747781349] 🐣⁠ ⁠Follow All Caps Capital on X⁠ [https://x.com/allcapscapital] 🐤⁠ ⁠Follow Ryan Murphy on X⁠⁠ [https://x.com/ryanmurphy1800] 🐥⁠ ⁠Follow Ahmed Ghaddah on X [https://x.com/ahkmeddd] ⁠⁠ [https://x.com/ahkmeddd]⁠Follow All Caps Capital on TikTok⁠ [https://www.tiktok.com/@all.caps.capital] 📸⁠ ⁠Follow All Caps Capital on Instagram⁠⁠ [https://www.instagram.com/allcapscapital/] 📰⁠ ⁠Subscribe to our Newsletter, All Caps Chronicles [https://all-caps-chronicles.beehiiv.com/subscribe] #startupinvesting #allcapscapital #newera #youth #spv #startupgrowth #entrepreneur #midwest #podcast

will crypto ever be adopted? ft. Will Lawson

In All Caps Capital [https://www.linkedin.com/company/all-caps-capital/] episode #11, Ahk [https://www.linkedin.com/in/ahmed-ghaddah/] and Murph [https://www.linkedin.com/in/ryancmurphy1800/] sit down with Will Lawson [https://www.linkedin.com/in/king-lawson/], the young visionary behind a groundbreaking crypto recovery platform, Resolv [https://resolv.finance/]. From a $6000 crypto hack victim to a blockchain innovator, Will shares his inspiring journey and unveils the future of asset protection in the crypto world. Since this podcast was recorded Resolv has gained some crazy user interest, rightfully so! If you're curious about the challenges and opportunities in the crypto startup space or want to learn how to safeguard your digital assets, this episode is a must-watch. Tune in! ------------------------------------------------------------ 📌Timestamps & Topics: (00:00) Intro (03:40) The $6000 Hack That Changed Everything (04:46) Resolve: The Crypto Recovery Platform (08:12) How Resolv works (10:10) Why Will Chose to Build in Crypto (he's a mad man) (13:45) Overcoming Challenges and Staying Motivated (18:00) Pushing the Envelope for Public Crypto Adoption (21:00) How Private Keys are Stolen and Prevention (24:00) Simplifying Complex Interactions (25:00) Chain Abstraction Protocols (27:30) Mr. Worldwide... Building in Public (30:50) Navigating Doubt as a Founder (37:45) Future of Resolv (38:38) Outro ------------------------------------------------------------ In this episode, Ahk, Murph, and Will discuss: 1. Will Lawson's Background: • How a personal loss led Will to pursue crypto asset protection • The journey from college student to blockchain entrepreneur 2. Demystifying Crypto Recovery: • Understanding the innovative technology behind Resolve • How decentralized jurors ensure fair and secure asset recovery 3. Building in the Crypto Space: • Navigating the challenges of decentralization and user trust • The importance of simplifying complex crypto concepts 4. The Founder's Mindset: • Dealing with self-doubt and imposter syndrome • The power of consistency and building in public 5. The Future of Crypto Security: • Will's vision for Resolve and the broader crypto ecosystem • How anyone can get involved in the crypto revolution ------------------------------------------------------------ 🔗Socials: 🛡️ Resolv [https://resolv.finance/] 👨‍⚕️Connect with Will Lawson on LinkedIn [https://www.linkedin.com/in/king-lawson/] 👑 Follow Will Lawson on X [https://x.com/DaKingLawson] 💼⁠ Follow All Caps Capital on LinkedIn⁠ [https://www.linkedin.com/company/all-caps-capital/] ▶️ Subscribe on YouTube [https://www.youtube.com/@allcapscapital] 🍎 Subscribe on Apple Podcasts [https://podcasts.apple.com/us/podcast/all-caps-capital/id1747781349] 🐣⁠ Follow All Caps Capital on X [https://x.com/allcapscapital] 🐤⁠ Follow Ryan Murphy on X⁠ [https://x.com/ryanmurphy1800] 🐥⁠ Follow Ahmed Ghaddah on X⁠ [https://x.com/ahkmeddd] Follow All Caps Capital on TikTok [https://www.tiktok.com/@all.caps.capital] 📸⁠ Follow All Caps Capital on Instagram⁠ [https://www.instagram.com/allcapscapital/] 📰⁠ Subscribe to our Newsletter, All Caps Chronicles [https://all-caps-chronicles.beehiiv.com/subscribe]