All Hands on Tech with Digital Nova Scotia

Authenticity in the age of AI with word-craft founder Ingrid Deon

32 min · 26 de mar de 2026
Portada del episodio Authenticity in the age of AI with word-craft founder Ingrid Deon

Descripción

In this episode of All Hands on Tech, we’re joined by Ingrid Deon, founder of word-craft [https://www.word-craft.ca/], an award-winning social media marketing agency specializing in organic social media strategy and content for consumer goods brands. word-craft is known for helping brands find their voice and tell stories that resonate in a digital world where content is everywhere and AI tools are rapidly reshaping how we communicate online. Ingrid returns to the podcast to explore a topic that feels more relevant than ever: authenticity in the age of AI. We discuss how brands can maintain a genuine voice while using AI tools, why storytelling is becoming increasingly valuable in tech and business, and what building trust with audiences looks like in an era of automated content. Produced by Unbound Media [https://www.unboundmedia.ca/]

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