Almost in Focus
Join us for episode 17 of Almost In Focus as we dive into the world of Kickstarter photography projects, creative entrepreneurship, and the stories behind innovative camera gear and accessories. In this episode, our hosts Tobias, Tom, Dave, Rich, and guests share their insights on crowdfunding strategies, launching camera projects, and the importance of storytelling in product success.In this episode: * The evolution of Kickstarter campaigns in photography over the past four years * Lessons learned from launching Alfie Cameras Tych and the new Alfie [BOXX] * Strategies for building an audience and leveraging storytelling for crowdfunding success * The significance of attention to detail, branding, and human elements in marketing * The role of DIY craftsmanship and "Men in Sheds" culture in creating authentic camera gear and accessories * Insights from Rich on his experience with the Increment Labs Light Meter Watch and the challenges of Kickstarter campaigns * The value of transparency, community engagement, and behind-the-scenes storytelling on social media platforms * Tips for managing the mental fatigue of running successful crowdfunding projects * Future project plans, including upgrades to materials, adding rewards, and expanding product lines The Important Links: * Alfie Cameras [BOXX] Kickstarter - https://www.kickstarter.com/projects/davefaulkner/alfie-boxx-camera?ref=discovery&term=alfie%20cameras&total_hits=1&category_id=333 * Increment Labs LMW-V1 Watch Kickstarter - https://www.kickstarter.com/projects/light-meter-watch/the-light-meter-watch-lmw-v1?ref=discovery&term=light%20meter%20watch&total_hits=1&category_id=333 * Crowdfunded (Book) https://www.amazon.co.uk/dp/B0CDF4M692/?bestFormat=true&k=crowdfunded&ref_=nb_sb_ss_w_scx-ent-bk-ser_k2_1_6_de&crid=2QBJ0ATKTS3I0&sprefix=crowdf If you have enjoyed this podcast, dont forget to like, share and of course subscribe
18 episodios
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