The Business of a Music School • Jon & Jessica of Elliotson Music • Amplifyr Podcast

The Business of a Music School • Jon & Jessica of Elliotson Music • Amplifyr Podcast

Teaching someone how to play piano, violin, or trumpet: is it just about reading sheet music and learning notes... or could it be about something more? In this episode of the Amplifyr Podcast, host Aidan Hennebry sits down with husband & wife team Jon & Jessica Elliotson (of Elliotson Music) to discuss how they got their start, some of the challenges and meaningful milestones of running a successful music studio, and ultimately how playing music (and teaching music) is about so much more than a lesson.In this episode, we cover:00:00 Introduction & musical backgrounds09:30 Branding yourself (as a school, as a performing musician)15:30 The turning point: going into business22:08 Owning the identity of being a music studio25:32 Perfection & believing you can succeed29:16 When music becomes more than a music lesson36:10 The 3 relationships that MUST stay healthy for success38:26 Meeting your goals without burning people out in the process42:21 Creating the best consultation process for clients51:33 Setting goals with your clients53:37 Setting prices for your services59:11 Raising your fee without losing clients1:02:15 Communications and marketing for the business1:03:40 Separating personal life & maintaining love for work1:15:00 Jon & Jessica's favourite things about working with each other1:21:11 What's next for Elliotson Music?1:30:41 OutroIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebryOUT NOW: By the books by host Aidan HennebryxGrowth: https://www.amazon.ca/xGrowth-Marketing-Transform-Disconnected-High-Velocity/dp/1069310948/ref=sr_1_2?crid=3HCB84NSYOARC&dib=eyJ2IjoiMSJ9._uH8AqKx3-9atmo248Mga4aELvrD8bvnSYgkny2eJ70.xO2rjtxrVHz-pUD71976XaieTz2gAt4v6PN9yC402eU&dib_tag=se&keywords=xgrowth&qid=1777317104&sprefix=xgrowth%2Caps%2C117&sr=8-2xProducts: https://www.amazon.ca/xProducts-Delivering-Experience-Transform-Competitive/dp/1069310999/ref=sr_1_2?crid=2QKP8JZ1UHDFS&dib=eyJ2IjoiMSJ9.-2WXPOM82emcBIEgYkXL8QooPQhjd-OApeanNK_0ak8.JvQ18TgX6uqEPN2TqRPEtf4uN9mGjMrTGBIPFv0Z-hQ&dib_tag=se&keywords=xproducts&qid=1777317070&sprefix=xproduct%2Caps%2C202&sr=8-2

From Marketer to Manufacturing President • Amplifyr Podcast • Chris Windsor

What does it take to progress from Marketer to Sales Leader to company President in a the first 12 years of your career? Ask 33 year old Chris Windsor, President of Ingersoll Products Inc. and the latest guest on the Amplifyr Podcast. In this episode, host Aidan Hennebry and special guest Chris Windsor explore ideas surrounding success, corporate risk, "resulting", leadership, and getting your hands dirty on the factory floor. This is a conversation you don't want to miss.In this episode, we cover:00:00 Introduction03:18 "Falling up" under strong leadership09:20 Saying yes to opportunities you aren't qualified for16:37 Overcoming fear, loneliness, heaviness in leadership20:35 Risk aversion & confidence in uncertain decisions28:00 Evaluating risk based on result ("Resulting")35:57 Rubber-meets-the-road leadership41:45 The value in complaining employees & free market research50:19 Delegating decisions, trusting others, enlisting minds of employees1:03:28 Paradoxes of sales & leadership1:11:26 How Chris uses AI1:14:59 The person outside of work is the person in work1:24:22 What comes next for Chris?1:30:31 Outro If you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

A Career as A Sales & Leadership Consultant • Amplifyr x UNCOMMODiFiED Podcast • w/guest Tim Windsor

A very special edition of the Amplifyr Podcast released in collaboration with the UNCOMMODiFiED PodcastCheck out the UNCOMMODiFiED Podcast here: https://www.youtube.com/@UNCOMMODiFiED/featuredAlso available on all of your favourite streaming platforms. Get subscribed and enjoy Tim's massive catalog of some 200 episodes.Check out Tim's Sales & Leadership consultancy FERVESCO here: https://fervesco.ca/EPISODE DESCRIPTION:Spend more than 30 years as a Sales & Leadership consultant and you'll learn a thing or two about the art and war of selling. In this special edition of the Amplifyr Podcast, in partnership with the UNCOMMODiFiED Podcast, sales extraordinaire Tim Windsor shares about his journey running FERVESCO; his consultancy agency. Make no mistake: This isn't a conversation about numbers and accolades. It's an incredibly human conversation with the man / myth / legend Tim Windsor himself. In this episode, we cover:00:00 Introduction02:45 Tim’s foray into entrepreneurship07:32 The history of Fervesco18:03 The birth of UNCOMMODiFiED22:19 What is the Amplifyr Podcast?27:52 How Tim influenced Aidan’s career31:24 Life & career are not straight lines38:20 Tim’s human approach to business43:30 AI & the value of the human touch47:34 The wisdom of paradox52:19 Embracing experimentation & framing risk1:01:57 Having a bias for action and iteration1:09:51 Accountability & integral views of success1:17:27 Celebrating wins, losses, failure & success1:21:25 The wisdom of children & evolution of thought1:31:24 Identity: Separating who you are & what you do1:40:46 The winding road of podcasting1:44:02 OutroIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

Life & Work as a Touring Musician for Seniors • Amplifier Podcast with guest James Skarnikat

What is life like as a travelling musician? How does that answer change if... you exclusively tour seniors homes across Canada? Enter James Skarnikat. For the past decade and more, James Skarnikat -- branded as "Jimmy's Classic Radio Show" -- has made a living touring coast to coast in his van as a professional musical entertainer for senior citizens. James' deep philosophies and caring heart make the work he does so much more meaningful than what is thought of the typical musician lifestyle. Learn about what keeps him going year in and out in this episode of the Amplifyr Podcast.In this episode, we cover:00:00 Intro06:03 Surviving COVID as a Musician10:54 Branding Jimmy’s Classic Time Radio Show13:50 Keeping old work fresh & building a library18:02 The thrill of live music24:47 “Ikigai”: Vocation, income, serving community27:40 Fellow entertainers in the industry29:23 Touring Canada (over & over)35:59 Logistics of an independent musician40:11 Networking & prospecting new opportunities43:39 Bad clients & good clients47:05 Referrals as a marketing strategy51:11 Expanding services to include more54:07 A valuable product no one wants to buy56:53 The perks & challenges of this career59:09 Urgency & the power of the human spirit1:04:45 The true value and impact of music1:09:15 Parallels to the funeral industry1:11:40 OutroIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry

A Conversation with my 5 Year Old Daughter • Betty Hennebry

How does a 5 year old girl interact on a business podcast? In this episode of the Amplifyr podcast, I sit down with my daughter Betty Hennebry to learn how to draw a butterfly, talk about faith, and explore what it means to be a family. In this episode, we cover:00:00 [https://www.youtube.com/watch?v=lZEUXvQnwUI] Intro01:40 [https://www.youtube.com/watch?v=lZEUXvQnwUI&t=100s] How to Draw a Butterfly05:40 [https://www.youtube.com/watch?v=lZEUXvQnwUI&t=340s] How would we spend a family day?06:37 [https://www.youtube.com/watch?v=lZEUXvQnwUI&t=397s] About Betty’s family13:55 [https://www.youtube.com/watch?v=lZEUXvQnwUI&t=835s] Life as a 5 year old18:59 [https://www.youtube.com/watch?v=lZEUXvQnwUI&t=1139s] Betty’s entertainment interests24:15 [https://www.youtube.com/watch?v=lZEUXvQnwUI&t=1455s] Food, tattoos, and travel31:55 [https://www.youtube.com/watch?v=lZEUXvQnwUI&t=1915s] Jesus, Heaven & prayer37:41 [https://www.youtube.com/watch?v=lZEUXvQnwUI&t=2261s] Future aspirations43:59 [https://www.youtube.com/watch?v=lZEUXvQnwUI&t=2639s] Dad gets sentimental 47:58 [https://www.youtube.com/watch?v=lZEUXvQnwUI&t=2878s] Outro48:25 [https://www.youtube.com/watch?v=lZEUXvQnwUI&t=2905s] Bonus footageIf you'd like to be featured as a guest on the Amplifyr Podcast, reach out to Aidan Hennebry with a brief description of who you are and what your episode might be about! Remote access to the podcast is available.aidan@amplifyr.caWebsite: amplifyr.caInstagram: @amplifyr.caLinkedIn: /in/aidanhennebry