and then I did this
Before becoming a strategic advisor, she was an architect — designing structures built to stand the test of time. That same thinking shapes everything she does today. The women she works with have already built something remarkable. But when the stakes get higher, clarity doesn't always come easy. Most high-achieving women are navigating their biggest decisions alone. That's where everything changes. In this episode, we're talking about what it takes to make strong, well-timed decisions at the top — without the second-guessing. How understanding the way you're wired gives you a strategic edge. If you're a senior woman leader asking 'what's next' — this one is for you. 🎧 Listen, reflect, and lead with clarity. ▶️ Subscribe so you never miss an episode. 📩 Share this with a founder or female CEO who needs to hear it. Chapters: 00:00 - Introduction 01:51 - Marta's Origin Story: Growing Up in Communist Poland 05:05 - Moving to the UK and Building a Property Portfolio 07:00 - The Trap of Achieving Financial Goals and Still Feeling Empty 09:09 - The Most Important Question: What Do You Really Want? 13:42 - Preparing the Bottom Line Before Leaving Your 9 to 5 17:01 - When Your Body Forces the Change: Burnout and Breakdown 20:11 - Entrepreneurship as a Spiritual Journey 23:24 - Practical Steps for Transitioning Out of a Day Job 29:00 - Flipping the Script: Charging for Value, Not Hours 34:18 - The Biggest Lesson: Learning to Trust Yourself 38:14 - The Dream That Changed Everything (April 2020) 44:10 - How Marta Helps Female Executives Make Decisions With Clarity 46:29 - Who Is Meant for Entrepreneurship (and Who Isn't) 48:23 - The "What Do You Really Want?" Exercise: Go 7 Layers Deep 50:25 - Final Words: Clarity Comes from Action, Not Waiting 1. Marta Duda on LinkedIn [https://www.linkedin.com/in/martadudamsc/] 2. Marta's Website [https://martaduda.com/] 3. LuRae Lumpkin on LinkedIn [https://www.linkedin.com/in/luraelumpkin] 4. You Can Be Free Newsletter [https://you-can-be-free.beehiiv.com/subscribe] 5. You Can Be Free [https://www.youtube.com/@youcanbefreenow]on YouTube Thanks so much for joining us this week. Want to subscribe to and then i did this? Have some feedback you’d like to share? Connect with us on Spotify [https://open.spotify.com/show/5Pd8gCCwvpaLRGM8hz6cAN], Apple Podcasts [https://podcasts.apple.com/us/podcast/and-then-i-did-this/id1761638502] and YouTube [https://www.youtube.com/@youcanbefreenow/podcasts] to leave us a review!
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