apoplectic
The word "community" gets thrown around a lot. Businesses and organizations use it as a proxy for all kinds of things that have little to do with belonging - from the number of followers a brand has on social media, to the number of people who have purchased a company's product. But community - real community - is much more than that. In this episode, community expert Carrie Melissa Jones [https://www.carriemelissajones.com/] helps us understand what community really means, and what role it plays in business and life today. Especially today. And she reminds us of the competitive advantage small shops have right now in nurturing the sense of belonging we all want. Thanks for listening and sharing this episode. For more inspiratoin and practical tools, check out Carrie's new book Building Brand Communities: How Organizations Succeed By Creating Belonging [https://www.buildingbrandcommunities.com/].
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