The Game is Rigged - Most Arists Are Playing It All Wrong

Nobody Cares About Your Music (Until They See You)

You have 14,000 followers. Your video gets 78,000 views. How? Because nobody decides to watch you anymore — the algorithm does. This week we get into why the follower count on your profile is the most useless number in music.Andrew Raiher, Anika Paris and Yulia Gonzalez break down the Supreme Court's Cox v. Universal piracy ruling and what it means for working songwriters, Google's new Lyria AI music engine coming straight for composers, the first-ever federal conviction for AI music fraud ($8M and a fake jazz empire), and why TikTok surviving is the best news independent artists got all year. Then we put North London's Ruby Francis under the microscope — one clip went nuclear, the one next to it died, and the difference is a lesson every artist needs.⏱ CHAPTERS00:00 Cold open — the misheard Supreme Court question00:48 Yulia's video goes viral (SZA reposted it)01:10 Keith Haring, Angel Ortiz & the credit artists never get02:09 Cox v. Universal: the ruling that targets you, not the platform03:23 Who actually protects the songwriter now?04:37 Show your process — or the public treats you like a machine06:24 Charlie Puth, Taylor Swift & putting yourself online08:10 Lady Gaga, the vocal chameleon & the power of reinvention10:17 Learn the masters or find your voice? (Mastery vs the amateur)13:28 Be brave: permission, Halloween & why nobody remembers failures15:14 How a Janet Jackson "failure" accidentally created YouTube16:39 Google drops Lyria — AI music comes for the composers19:50 The stats + Yulia's shaman-to-superstar theory23:01 Monrovia, bedroom folk & music as cultural storytelling24:47 Why AI can't score a film (yet): the reactive-timeline problem27:58 $8M and federal prison: the first AI music fraud conviction31:09 TikTok stays — and why the for-you algorithm is your real boss33:58 FEATURED ARTIST: Ruby Francis — anatomy of a viral clip41:45 Dress rehearsals should suck: hard-won performance rules47:03 Run the room: set lists, towels & individual responsibility49:32 Outro — go follow Ruby Francis🎤 FEATURED ARTIST — RUBY FRANCISNorth London artist, producer, singer & DJ. Genre-blurring R&B, neo-soul and jazz with a garage edge.Instagram: https://instagram.com/ruby_francisSpotify: https://open.spotify.com/artist/7fnUWKPwdb4svzQ7xQF83U🔔 ARTIST AMPLIFIEDWe workshop your songs, your studio, your stage and your media presence. Subscribe and bring a real artist's career to life with us every episode.Website: https://artistamplifiedshow.comInstagram / TikTok / YouTube: @artistamplifiedshow🎙 YOUR HOSTSAndrew Raiher — composer & producer (film/TV, Elsham Music)Anika Paris — hit songwriter, author & vocal coachYulia Gonzalez — artist-development strategist & content specialistWhen you support us, you support live music and real artists doing the work. Want your music workshopped on the show? Reach out — we want to work with you.#ArtistAmplified #AIMusic #IndependentArtist #Songwriting #MusicProduction #MusicIndustry #ContentCreation #TikTokAlgorithm #MusicPodcast #RubyFrancis #UKMusic #MusicBusiness

Artist Amplified - Don't Bother With Followers

What actually makes an artist blow up today—and is any of it real?In this episode of Artist Amplified, we break down the truth behind viral artists, “industry plants,” and how labels are quietly boosting content to hack the algorithm. We dive into why followers don’t matter the way they used to, how TikTok and Instagram have reshaped music discovery, and what artists should focus on instead: building a platform, telling their story, and creating connections beyond the song.We also tackle the rise of AI in music, asking the big question—do audiences still care if art is human?If you’re an artist trying to cut through the noise in today’s attention economy, this episode gives you the real strategy behind what works—and what lasts.Featured Artist Melle Songshttps://www.mellesongs.comhttps://www.instagram.com/mellesongs/https://www.tiktok.com/@mellesongs🎤 About the ShowArtist Amplified is an artist development series for musicians—exploring the intersection of song, stage, and social.Hosted by Andrew Raiher, Anika Paris, and Yulia Gonzalez.Hashtags##IndustryPlant #ViralArtists #MusicIndustry #MusicMarketing #IndependentArtist #ArtistAmplified

The Game is Rigged - Most Arists Are Playing It All Wrong

In this episode of Artist Amplified, we break down what’s really happening behind viral music content—and what artists need to understand to compete today.From “man-on-the-street” music videos to hidden pay-to-play promotion, we uncover how some content goes viral—and why it’s not always as organic as it looks. We also dive into:* The rise of game-style content and why it’s dominating social media* How platforms like Roblox are shaping the future of music discovery* Rock isn’t dying…It’s just not optimized for the algorithm.* Why DMs, community, and direct fan connection are more powerful than followers* The shift from chasing algorithms → building your own platform* Real strategies for artists to grow without relying on labelsPlus, we explore music and performance of featured Artist "labitlabit"https://linktr.ee/labitlabithttps://www.instagram.com/labitlabit/https://www.youtube.com/channel/UCO-xLUMbazQ3mZSp0ky-LlwArtist Amplified is where songs, stage, and strategy collide.Hosted by Anika Paris, Andrew Raiher, and Yulia Gonzalez, this show breaks down what it really takes to build a career as an artist today.From songwriting and stage performance to social media, AI, and the algorithm—this is a 360° approach to modern artist development.#SocialMediaStrategy #TikTokMusic #InstagramReels #Roblox #AIinMusic