Ask An Expert | Embarque SEO
Reddit Marketing: How to Get Customers Without Getting Banned Anne Smarty has been marketing on Reddit for 15 years — longer than most brands have even taken it seriously. In this episode, she breaks down the exact strategy her agency uses to grow subreddits, earn backlinks from Forbes and Investopedia, and build brand visibility in AI search — all without triggering bans or getting shadowbanned. This is one of the most practical Reddit marketing breakdowns you'll find anywhere. What we cover: → Why Reddit is now unavoidable for B2B and SaaS brands (branded threads are ranking whether you're there or not) → The account warm-up process that keeps you safe from shadowbans and suspensions → Why you should start your own subreddit before posting anywhere else → How to build a Reddit editorial calendar that compounds over time → The "local research" strategy that earned citations from Forbes, Investopedia, MSN, and The Independent → Why you should never measure Reddit success by clicks — and what to track instead → How Reddit brand mentions directly feed LLM training data and improve your AI search visibility → What co-citation actually means and why it's the key to being recognised by ChatGPT and Google AI → Page structure and schema tips for maximising citation potential in AI answers → The real ROI of organic Reddit — and how to explain it to clients and stakeholders Anne also shares how her agency took one client from 57 keywords to 1,100 keywords and 6,200 clicks per month — building over 10,000 Reddit threads without a single flag. Find Anne Smarty: LinkedIn: Anne Smarty Twitter/X: @seosmarty 🔗 See our client results: https://www.embarque.io/case-studies [https://www.embarque.io/case-studies] 📅 Book a strategy call: https://www.embarque.io/contact [https://www.embarque.io/contact] 🌐 Learn more: https://www.embarque.io [https://www.embarque.io] Embarque is an SEO agency helping SaaS and B2B companies grow through AI-driven search. We cover GEO SEO, AI Overviews visibility, ChatGPT search optimisation, and what's actually working on the front lines of modern SEO. Subscribe for practical insights — no theory, no fluff.
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