Ask the Experts with Alka
Join Alka Sharma as she talks with Lizeth Alvarado about her journey from finance to the beauty industry. Lizeth highlights the importance of having a backup plan and the transformative power of her clinic's services, like areola tattooing. They discuss industry risks, client concerns, and the impact of Epic Beauty Day of Hope in supporting cancer survivors. Lizeth shares how media visibility boosts business, strategies to prevent burnout, and AI's role in beauty. The conversation also covers myths about permanent makeup, Lizeth's advocacy as a breast cancer survivor, and how to support Epic Beauty Day of Hope and donate to We Will Survive Cancer. (0:00) Introduction and welcoming Lizeth Alvarado (1:01) Transition from finance to beauty industry and early passion (3:09) Defining moment and career change (5:15) Importance of a backup plan in career (7:03) Client transformation process at the clinic (10:27) Impact of areola tattooing on confidence (12:35) Risks in the industry and client questions (17:01) Behind the scenes of Epic Beauty Day of Hope (21:28) Building a supportive community for cancer survivors (23:19) Media visibility and its impact on business (25:44) Steps to prevent burnout and importance of mindfulness (27:32) Integration of AI in the beauty industry (30:00) Future of robots and concerns about AI in beauty (32:03) Role as a breast cancer survivor advocate (34:17) Myths about permanent makeup procedures (37:01) How to connect and support Lizeth Alvarado (38:25) Supporting the Epic Beauty Day of Hope Cancer Awareness Month (38:53) Donation information for We Will Survive Cancer
150 episodios
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