Aspirations Over Hesitations
In this episode of Aspirations Over Hesitations, Alli Eldridge sits down with healthcare marketing strategist Leecy Chiles to explore her journey from nearly a decade in corporate to launching Marae Marketing—a business helping health and wellness providers grow their practices. Leecy shares the raw reality of collecting her annual bonus and then walking away from corporate, not because she hated her job, but because the pandemic fundamentally shifted her perspective on motherhood, time and what she actually wanted from life. She opens up about the 18-month evolution from seed of an idea to resignation letter and how watching a friend take the freelance leap first gave her permission to believe it was possible. They discuss the practical side of leaving corporate—from mapping out a 90-day financial cushion to working Saturdays at Starbucks while her family was at home to building her business one small step at a time. Leecy breaks down how she replaced her corporate salary in six months through referrals and organic networking, why she limits herself to four retainer clients at a time and the mindset shift that helped her realize corporate income isn't actually as stable as it seems. She also gets honest about the decompression period after leaving, the weird guilt of not having back-to-back Zoom meetings and learning to give herself permission to live in the gray between working mom and stay-at-home mom. This episode offers actionable insights on corporate exit planning, overcoming self-doubt as a new business owner, the power of values-driven entrepreneurship and why choosing your hard matters more than avoiding challenges altogether. It's a candid conversation for women in marketing, communications or any corporate role who are feeling pulled toward something different but aren't sure how to make the leap without sacrificing financial stability or losing their identity in the process. Chapter Markers 00:00 The Leap from Corporate to Entrepreneurship 02:53 Navigating the Pandemic and Motherhood 05:55 Finding Inspiration and Building Confidence 09:04 Planning the Transition: From Corporate to Freelance 12:02 The Emotional Journey of Leaving Corporate 15:03 Embracing Flexibility and Freedom 17:57 Adjusting to a New Work-Life Balance 21:11 Values that Drive Business Decisions 24:05 Overcoming Self-Doubt as an Entrepreneur 26:49 Living in the Gray: Balancing Work and Family 32:24 Overcoming Fear and Embracing Change 36:10 The Shift from Corporate to Entrepreneurship 41:57 Finding Balance 45:07 Building a Business: Initial Clients 51:49 Childcare Challenges and Work-Life Integration 58:15 Marketing Insights and Business Offerings Takeaways * Leecy transitioned from corporate healthcare marketing to entrepreneurship after becoming a mother. * The pandemic significantly shifted her perspective on work and family. * Having a financial cushion is critical before making the leap to entrepreneurship. * Setting a resignation date helped Leecy create a timeline for her exit from corporate. * Small steps lead to significant changes over time. * Flexibility in work allows for better family time. Resources Mentioned: * Work with Leecy → Marae Marketing [https://maraemarketing.com/] * Instagram → @maraemarketing [https://www.instagram.com/maraemarketing] * Follow Alli → @alli.eldridge [https://www.instagram.com/alli.eldridge] If this story resonated with you, subscribe, leave a review and share this episode.
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