AudioLife Memoirs
What if the biggest barrier to sustainability isn’t science or technology but human behavior? In this episode of the AudioLife Podcast, we sit down with Josh Dorfman — entrepreneur, author, media personality, and creator of The Lazy Environmentalist — for a fascinating conversation about innovation, consumer psychology, entrepreneurship, and building a more sustainable future. Josh shares the unexpected experiences that shaped his worldview, from studying global environmental issues to realizing that people are far more likely to embrace sustainable living when it’s convenient, enjoyable, and aligned with their everyday desires. We discuss: * Why most sustainability messaging fails * The psychology behind behavior change * Entrepreneurship and purpose-driven business * Building brands around convenience and human nature * Leadership lessons from sports and business * The origin story behind The Lazy Environmentalist * Why curiosity and empathy matter in innovation * How small choices can create large-scale impact
67 episodios
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