The A10 Shift: Why Your Amazon Ads Stopped Working

What Consistent Marketing Looks Like for Self-Published Authors

Consistency is the foundation of any author marketing strategy that actually works. In this episode, we break down what consistent author marketing really means, why frequency isn't the point, and how to build a sustainable rhythm that fits your real life. You'll hear about: The difference between evergreen content and live engagement, and why you need both How to batch your content so visibility doesn't depend on willpower What transactional posting looks like, and how to move away from it A simple starting point any self-published author can adapt Ready to get clear on what's holding your book back? Book a free Unstuck Appointment at https://lynnmcginnis.me/contact

The A10 Shift: Why Your Amazon Ads Stopped Working

The A10 Shift: Why Your Amazon Ads Stopped Working If your Amazon sales have dropped and your ads aren't doing what they used to, you're not imagining it — and you probably didn't do anything wrong. Amazon shifted to a new search algorithm called A10, and it changed what the platform rewards. This episode breaks down what that shift means, why authors are feeling it now, and what actually helps under the new rules. In this episode: Why Amazon's A10 algorithm changed the math on paid advertising What A10 is actually looking for — and why internal ads alone no longer move the needle The foundation problem A10 is exposing for authors who built everything inside Amazon Two metadata quick wins worth checking right now (categories and keywords) What relationship-based marketing looks like in practice Resources mentioned: Book an Unstuck Appointment — a 30-minute diagnostic call to identify where your book strategy is breaking down: lynnmcginnis.me/contact

158 Million Americans Are Listening. Are They Listening to You?

158 million Americans listen to podcasts every month — not as one large audience, but as thousands of smaller, engaged communities built around specific interests. In this episode of Author Marketing Minute, Lynn McGinnis walks through why podcast guesting can be a powerful visibility tool for authors, and why it requires more strategy than it did even a few years ago. This episode covers: – How podcast audiences function differently from social media – Why podcast guesting works for reaching new readers – What’s changed in the podcast landscape – Why response rates are lower and ghosting is common – The rise of pay-to-play podcast opportunities – How to think about podcast tiers and where you fit – What you need in place before you start pitching Podcast guesting is one of the visibility strategies Lynn helps authors evaluate inside coaching, consulting, and done-for-you work. The 30-minute Unstuck appointment is the best place to start — it helps Lynn see where you are, where you want to be, and what’s getting in the way. Learn more and schedule here: https://lynnmcginnis.me

You Are Statistically Miraculous. Now What?

Finishing and publishing a book puts you in a very small group of people. Most think about writing one. Fewer start. Even fewer follow through. So what you’ve done matters. But once your book is out in the world, the next phase begins — and it’s the one most authors aren’t prepared for. In this episode of Author Marketing Minute, Lynn McGinnis talks about what comes after publishing: learning how to market your work in a way that actually connects with readers. This episode covers: – The difference between transactional “buy my book” marketing and relationship-based author marketing – How to start building a platform around your reader – Why marketing feels unfamiliar at first – How to filter out advice that doesn’t apply to your genre or audience – What it means to treat marketing as a skill that develops over time Marketing is a different language. It takes time to learn, but it becomes clearer as you go. If you’re in that early stage and trying to figure out what to focus on next, Lynn offers a 30-minute Unstuck appointment to help you understand where you are and what needs attention. You can learn more and schedule here: https://lynnmcginnis.me

When Your Book Seems Invisible on Amazon

A new book can feel invisible on Amazon — especially in the early days. In this episode of Author Marketing Minute, Lynn McGinnis explains why that happens and what authors should check before assuming something is wrong. Amazon needs time and interaction data to understand where your book belongs, and early quiet doesn’t automatically mean your book isn’t being found. This episode covers: – Why new books often don’t appear in search right away – How Amazon learns from reader behavior over time – Why searching for your own book can give you misleading results – What to review in your categories, keywords, and description – How small setup decisions influence long-term discoverability If you want additional insight into how books are categorized and what readers are actually searching for, tools like Publisher Rocket can help you see how your book fits into the larger landscape. You can learn more about Publisher Rocket here: https://publisherrocket.cartknox.com/buy-rocket?aff=456 You can read the full Substack post here: https://lynnmcg.substack.com/ Learn more about Lynn and her work with authors at: https://lynnmcginnis.me