M-Cube’s Mike Sponza on music technology and the future of brand experience

M-Cube’s Mike Sponza on music technology and the future of brand experience

In this episode of AV in the Wild, Neil and Iffat sit down with Mike Sponza, Founding Partner and Director of Music & Licensing at M-Cube, to discuss music, technology and brand experience. Mike also reflects on how content delivery has evolved over time, and why, despite advances in connectivity, local storage and reliable infrastructure remain critical to consistent playback.  The conversation dives into the complexities of music licensing, where Mike unpacks how copyright rules vary by country and why ongoing dialogue with collecting societies remains essential, particularly as technology evolves. He also reflects on changes in content delivery over time, from hard‑drive distribution to store‑and‑forward systems, and explains why local storage continues to be critical, even in markets with advanced connectivity.  Mike shares his perspective on the growing role of AI in functional music, discussing both the efficiencies it unlocks through adaptive playlists and the ethical and creative considerations it raises. The episode also touches on how the consumption of audio evolved during the COVID period to meet changing industry needs, the increasing importance of sustainability initiatives, and how music, visuals and digital platforms are coming together to shape more immersive, brand-led environments.  Special thanks to Mike Sponza for joining us and offering a thoughtful look at how music‑led environments can enhance both brand identity and customer experience.

How to boost your confidence presenting in live, hybrid and broadcast environments

In this episode of AV in the Wild, Iffat and Sam speak to presenter, PR consultant and Director of Boost, Hannah Shellswell, for a practical and encouraging conversation about confidence, communication and growth in the AV industry. Hannah shares insights from her work hosting live events, presenting on AVIXA TV and engaging with emerging technologies alongside her experiences training professionals to feel more confident on stage and screen. The discussion explores what it really takes to put yourself forward, particularly for those new to the industry or navigating imposter syndrome. This episode is packed with actionable advice, including tips for preparing personal stories, building stronger connections at events, and managing nerves through mindset, body language and simple pre-presentation rituals. Hannah also introduces techniques for overcoming deeper limiting beliefs and reflects on how confidence can be built over time through experience. Thank you to Hannah for joining us for such a supportive and practical episode focused on showing up, learning from mistakes and remembering that audiences are far more encouraging than we often expect.

Storytelling, neurodiversity and the power of inclusive AV spaces

In this episode of AV in the Wild, Iffat and Neil are joined by award-winning writer, director, podcaster and advocate, Sam Grierson, for an open and reflective conversation about neurodiversity, creativity and belonging.  Sam shares their journey to a later-life diagnosis of autism and ADHD, reflecting on identity, self-discovery and the lack of visible role models for autistic women and non-binary people. The discussion explores the value and limitations of labels, the concept of hyperfocus, and how Sam’s experiences have shaped both their perspective and creative work.  The episode also looks at Sam’s writing career, including the plays and audio dramas created during COVID that place neurodiverse characters at the centre, many of which are made freely available to improve accessibility and representation. Broadening the conversation, the group discuss rising diagnoses, post-diagnosis support, intentional use of technology, and how the AV industry can create more inclusive, supportive spaces.  Thank you to Sam for sharing such thoughtful and personal insights highlighting the power of representation, community and safe spaces.

Monique Rezai with AV in the Wild

How is distribution changing in a world of cloud, AI and the connected workplace?  In our latest episode, @Neil and @Iffat sit down with Monique Rezai, CRO of @Midwich US, to discuss growth in North America, acquisitions, managed services and why distributors must evolve to stay relevant

Inside the Connected Classroom: How AV is Transforming Education in 2026

In this episode of AV in the Wild, hosts Neil, Iffat and Sam step inside one of the most talked-about spaces at ISE 2026: the Connected Classroom Powered by Logitech. Joined by guests Jeff Boggess, Ian Wright and Jay Lyons, the team explores how education is evolving from the technologies shaping how students learn to how teachers deliver content. We look at the shift toward digital learning and immersive tools and the growing importance of AI, accessibility and sustainability - the conversation offers a clear look at the trends influencing modern education. Filmed live on the show floor, this episode highlights how the Connected Classroom feature brings these innovations together and demonstrates what the future of learning could look like. A big thank you Jeff Boggess, Jay Lyons from Logitech and Ian Wright from T1V for taking the time to talk with us at ISE!