BWE Special 04 - Simplifying Marketing with Roger Edwards

#14 BWE - How important is project management?

eing around several companies, including my own I often thought that having a clear process of doing things, using available tools and optimizing internal management came naturally to companies and that everyone is doing this. Oh, boy was I wrong. In this episode I will touch on the various points people should think about in order to improve their management of business, internal or external. That includes how you manage projects, communicate with your team or clients, pass on knowledge to new employees, etc...

BWE Special 04 - Simplifying Marketing with Roger Edwards

Marketing can be very complicated and complex, but it doesn't have to be. No matter if you are a big company or a small one, everyone can benefit from taking a step back and seeing what they can simplify in their marketing. A simple approach to marketing can be much more effective, productive and easier to conduct and analyze than going through layers and layers of paperwork and analysis just for the sake of bureaucracy. This episode's guest is Roger Edwards. Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success. An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy. Check out some of the links: https://rogeredwards.co.uk/ https://rogeredwards.co.uk/maf/ https://www.youtube

#13 BWE - Getting attention with provocative content

All the content we produce for our businesses has one major intention - to capture attention. Secondary aim can be different but capturing attention is crucial in order to do anything after that. In an overload of information, we already talked about that your content needs something engaging, intriguing or even provocative in order to do so. So just how provocative should the content be, and how do you manage the reactions of the audience? In this episode I share a recent experience of a provocative email title that could have gone either way - but it was only a clever reaction that produced a positive result in the end. Let me know if you had similar experiences. Check out our website: https://backwaterentrepreneur.com/ Check out what I do, and animation explainer videos at https://solutiumexplainervideos.com/

#12 BWE - Should you have a side job while being an entrepreneur?

You can always hear people saying that the most important thing if you're running a business is focusing your energy and time on that, and if you are doing that while still having a side job, it will never succeed. That argument comes with the thought you are not risking enough, your ass is not on the line and that is why you are not giving your 120% to that business. But what about when you are struggling in your business... should you burn everything to the ground before you find alternative ways to provide for yourself? Should you leave your business just because you need extra cash. Find out my opinion in this episode. Check out the website https://backwaterentrepreneur.com/ Check out my business http://solutiumexplainervideos.com/

#11 BWE - Three Tips on Being Consistent in your Content

In one of the last episodes I talked about what it takes to produce content, but I want to focus on being able to produce consistent content and overcoming things such as lack of inspiration, getting ideas and disregarding the perfect conditions that you think are necessary to produce content. Ever get the perfect idea, but you are not in a situation to write that article, record that session? Ever struggle with the lack of ideas? Producing content is about being original, but with so much information it's not about saying one thing that no one said - it's about your personal take on that experience and information that you tested. Check out the website: https://backwaterentrepreneur.com/ Check out what I do, and lear about animation explainer videos: http://solutiumexplainervideos.com/