Mikkel Grove: Hvordan merchandise og kreativ branding styrker sammenholdet og kulturen omkring kvindefodbold.

Mikkel Grove: Hvordan merchandise og kreativ branding styrker sammenholdet og kulturen omkring kvindefodbold.

"Mange klubbers kvindehold er en billig kopi af deres mandehold - Vores hold skulle være helt sit eget brand. Det var udgangspunktet.” fortæller kommerciel chef hos FCK, Mikkel Grove. Men hvordan bygger man et stærkt brand i for kvinder i fodbold? Og hvordan gør man det også til en god forretning? Det er lige præcis det vi taler om i dette afsnit af Human Athlete. Du kan blive klogere på: * Det stor mål om at skabe en bæredygtig forretning, og strategien til at nå dertil. * Valget af partnerskab med Planet Nusa. * Brugen af fokusgrupper og kvindelig fans til at opbygge brand. * Hvorfor dette arbejde er vigtigt for Mikkel. * Hvorfor kvinder og mænd ikke køber merchandise af de samme årsager, og hvad de er. * Hvordan FCK bruger data til at tage de bedste beslutninger og hele tiden imødekomme deres fans behov. Episoden er 2. afsnit i serien, der går bag om opbygningen af FCKs kvindehold og samarbejdet med Planet Nusa. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Rebecca Palmberg Steele – Kvindefodboldens Fremtid: Brand, Fællesskab og kultur

I denne episode af Human Athlete møder jeg med Rebecca Palmberg Steele, der er direktør for kvindefodbold hos FCK til en snak om kvindefodboldens transformation fra en undervurderet sportsgren til en voksende bevægelse med et stærkt brand, dedikerede fans og store forretningsmuligheder. Vi dykker ned i deres strategiske partnerskabe med Planet Nusa, hold- og fankultur og banebrydende initiativer som FCK's fælles talenthold med både piger og drenge. Hvordan skaber vi bæredygtige strukturer, og hvad kræver det at tage kvindefodbolden til det næste niveau? Rebecca deler sine erfaringer, visioner og personlige refleksioner om sportens fremtid. Dette er første afsnit i en serie, hvor du kommer ind bag murenen hos FCK og høre, hvordan de bygge fremtidens kvindefodboldhold. Glæd dig til at høre fra bl.a. spillere, chef for fanshoppen og Planet Nusa. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

5 Ways to Let Go of What No Longer Serves You & Move Forward with Clarity

Have you ever felt stuck in something you knew wasn’t right for you—whether it was a habit, a mindset, a relationship, or even a business decision? The hardest part isn’t realizing it’s time to let go—it’s actually doing it. For a long time, I held onto things simply because they felt familiar. I told myself, Maybe it’ll get better or I just need to try harder. But the truth? The longer I stayed, the more drained I felt. Letting go isn’t about quitting. It’s about trusting that what’s meant for you won’t require you to constantly convince yourself to stay. In this episode, I’m sharing: * The subtle signs you’re holding onto something that’s keeping you stuck * Why we resist change (even when we know it’s necessary) * How to start letting go in a way that feels aligned, not chaotic * If you’ve been feeling stuck, this episode is for you. Listen now and let me know—what’s one thing you’re ready to release? ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Life update, marathon plans and how you turn your goals into everyday systems to succeed

I'm baaack from my double jaw surgery, coming to you live just four weeks after I've gotten a new face. It's been a wild month, and I want to update you all on what is going on with Human Athlete and what you can expect for 2025. Struggling with succeeding with you goals? I get you!!! I also talk about in this episode how I create systems in my life to make sure that I do the habits that make me reach my goals, and what my goals are for 2025. (Hint, I'm running my first marathon ... It's gonna be fun journey for this sprinter) Also, I'm looking for someone who wants to help me develop Human Athlete part time, so if that could be you, I would love to hear your ideas - could be more than a podcast - so send me an e-mail on rebekka@humanathletemedia.com or a DM on Instagram at @humanathlete__ [https://www.instagram.com/humanathlete__/] Mentioned products: aioss [https://aioss.dk/products/aioss] - is your simple, all-in-one solution to better health. With a powerful blend of vitamins, minerals, fiber, and good bacteria, it simplifies your routine and empowers you to take control of your health—one scoop at a time. Use the code 'rebekka_friends' to get 100dkk off for 3 months. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Ida Mathilde: Finding Clarity, Embracing Emotions as an Athlete & Living Life on Your Own Terms

In this episode of Human Athlete, OCR and HYROX world championship qualifier Ida Mathilde Steensgard [https://www.instagram.com/idamathildee/] shares how taking a step back can bring clarity to what you truly want in life. We dive into the power of mindfulness, like her practice of active journaling, which helps quiet her mind and navigate the emotional highs and lows of being a sensitive, driven human. Ida Mathilde reflects on staying present with her emotions, processing them, and learning to embrace the moments that make life feel meaningful. She also talks about her dream project with Red Bull [https://www.instagram.com/redbull/]—The World's Toughest Playground—and how the experience of it going viral, with shares from Channing Tatum and Andrew Huberman, reminded her of the magic of persistence. From hiking the Austrian mountains to find peace to dreaming of icy marathons, Ida Mathilde opens up about pursuing adventure, staying true to herself, and creating a life full of meaning and joy. Listen now to hear about Ida Mathildes’s goals for 2025, her next big project, and the best and worst advice she’s ever received. Thank you to our incredible sponsors: Float Studio: This Christmas, give the gift of ultimate relaxation! Float Studio is offering a special holiday deal—save up to 45% on their packages. Treat yourself or someone you love to a break from the busy everyday life. Recharge mentally and physically, boost your energy, and sharpen your mind. Explore the offer here 👉 https://floatstudio.dk/en/ [https://floatstudio.dk/en/] Follow the pod [https://www.instagram.com/humanathlete__/] Newsletter sign-up [https://bio.site/Humanathlete?fbclid=PAZXh0bgNhZW0CMTEAAaYcPaSnrkwXIJxYdbeaanipt8912ZnLLqxp4OeW3DuEQ_ZcHGPHn0JhzY8_aem_cpRU2KQnA6Jk5JdOUpEudw] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.