Bar of Beauvoir
I feverishly read The Boys of Tommen series by Chloe Walsh last month—the fever quite literal as I was struck down with a cold. The series has seen staggering success on TikTok with over 170k videos made using #boysoftommen, resulting in it being picked up by a traditional publisher in 2023 [https://www.thebookseller.com/rights/piatkus-bags-six-books-in-walshs-the-boys-of-tommen-series-in-four-way-auction]. The books detail a group of teenagers living in Cork, Ireland in 2005 as they navigate heavy topics such as domestic violence and substance abuse in a gritty portrayal reminiscent of Skins UK. For the unacquainted, Skins was a landmark show for its time, breaking boundaries and giving an insight into late 2000s teens as Facebook was emerging and Nokia still reigned supreme. The series has traversed generations as characters like Effy and Cassie still go viral on TikTok as easily as they did in Tumblr's heyday—Effy Stonem was the quintessential IT girl of the Tumblr grunge era who we all aspired to look like, she may or may not have influenced me into buying a pair of Doc Martens with all the money from my first job. I think their unique ability to unapologetically delve into the teenage psyche has made both Skins and Boys of Tommen so wildly successful. The story’s heart lies with the characters, each so humanely flawed yet endearing, where you can’t help but feel the nostalgia creep in at the tragically relatable mishaps they endure. But perhaps there is more to their popularity than just an addictive character-driven narrative, after all, they are both set in the late 2000s, a time that is actively idolised on social media today. There seems to be a collective movement of yearning for that time of more primitive technology, as became apparent at a music festival I attended last month—Charli XCX was the phenomenal headliner. I’d attended the same festival last year and was struck by the stark difference in crowd behaviour compared to 12 months prior. No longer was my view obstructed by a million smartphones filming a set, instead I was surrounded by vintage film or 2000s digital cameras as people took photos and the few outliers I witnessed filmed with a digital camera—the quality must have been atrocious but I applaud the effort. Albeit there were still a few phones around, but the shift was quite jarring—you could have told me it was 2010, and it would have taken me a while to determine otherwise. Sure, taking pictures on film has been big for years now, but the return of digital cameras is truly something to behold, as the tech giants churn out new phone models with higher and higher quality cameras, the demand grows for the strong flash, high contrast images synonymous with the digital camera. This demand for older tech isn’t limited to photography, as a new trend emerges of people opting for a ‘dumbphone’ as documented in this fantastic piece by Catherine Shannon [https://open.substack.com/pub/catherineshannon/p/do-you-remember-how-life-used-to?r=4s9mc9&utm_campaign=post&utm_medium=web]. The internetless phone is back, as users attempt to self-repair their attention spans and return to a time of limited connectivity. As Becca Law pointed out recently in this piece [https://open.substack.com/pub/beccalaw/p/brain-dead?r=4s9mc9&utm_campaign=post&utm_medium=web] about media velocity, the speed at which we are inhaling content is accelerating, our fatigue is growing and a crash out is imminent—but what will this look like? I’m predicting a late 2000s renaissance. Will we be back to internet as a restricted resource only accessible at home? Maybe. It’s a real possibility with the way tastes are changing. Whether it’s books, shows, cameras or phones, they all trace back to the same era, where being disconnected produced a slight air of mystery and health advice was sourced from the sealed section of a magazine—something probably best left behind this time around. Till next time xx Thank you so much for reading! Subscribe for twenty years good luck xoxo This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit josephinebeauvoir.substack.com [https://josephinebeauvoir.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
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