General Trade Vs Quick Commerce: What must CPG brands focus for sales growth

What If Tech Could Pick Your Next Market? FMCG’s Future with Weikfield

Tech-driven distribution isn’t the future — it’s already here In Episode 2, Rahul Khandelwal, COO at Weikfield Foods, and Shenbagamoorthi Jeyachandran Sudakar, VP - Service Delivery at Botree Software, unpack how brands are using data and intelligent tools like SFA to plan smarter, scale faster, and go hyperlocal with precision. From identifying high-potential micro-markets in metros to knowing exactly which street or village to target — this is distribution redefined.

From Consumer Shifts to Data-Driven Growth: FMCG’s Next Chapter with Weikfield COO

In this exclusive episode of Behind the Boardroom, we explore FMCG’s next chapter with Rahul Khandelwal, COO of Weikfield Foods, and Shenbagamoorthi Jeyachandran Sudakar, VP - Service Delivery at Botree Software. From emerging product categories and shifting consumer buying behaviors to adaptive strategies and tech-driven execution, this conversation dives deep into the real forces shaping the future of the FMCG landscape. Join us as we unpack actionable insights, leadership perspectives, and innovation stories that highlight how brands can stay ahead in a rapidly evolving market. ✨ Don’t miss this thought-provoking discussion filled with growth strategies, industry foresight, and ideas you can put into action. 📺 Watch the full episode now and subscribe for more leadership stories and industry insights!

From Offline First-Beginnings to True Omni-Channel Brand: Go DESi's Success Story

In this episode of Behind the Boardroom, we speak with Vinay Kothari, the visionary founder of GoDESi, a brand reshaping the Indian sweets and snacks sector. With a background rooted in both tradition and innovation, Vinay Kothari shares his journey from overcoming distribution hurdles to building an omni-channel FMCG brand. Vinay Kothari discusses the strategic importance of crafting an authentic Indian identity, leveraging storytelling, and the role of technology in scaling operations and maintaining a competitive edge in the fast-paced FMCG market. Key takeaways from this episode include: ✅ Strategies for elevating regional snacks to premium, globally recognized products ✅ Leveraging storytelling to build a distinct and impactful brand identity ✅ Insights on successfully navigating both retail and omnichannel sales ✅ Technology driving operational efficiency and enhancing customer experience ✅ Visionary leadership focused on dominating the global snack market through innovation and authenticity Tune in for valuable insights and leadership lessons from a pioneer in the FMCG space. #botreesoftware #dms #sfa #salesforceautomation #distribution #distributionmanagement #fmcg #OTC #secondarysales #supplychainmanagement #supplychain #salesforce #salesman

General Trade Vs Quick Commerce: What must CPG brands focus for sales growth

In this episode of Behind the Boardroom, we speak with Vasu, a distinguished leader in the FMCG industry with over three decades of experience at global organizations including Glaxo, Danone, Mars Wrigley, and most recently as Associate Director – Sales Development at Perfetti. General trade still powers 75–80% of FMCG sales, even as quick commerce and modern trade surge ahead. The companies winning right now aren't choosing sides — they’re building strategies that make these channels work together. In this episode, you’ll learn: ✅ The resilience of General Trade in the face of market shifts ✅ How balancing convenience and pricing drives success ✅ The impact of data and AI in transforming inventory & sales strategies ✅ Why collaboration within organizations is crucial for growth Tune in for practical insights and leadership lessons from one of the industry’s most respected voices. #podcast #behindtheboardroom #botreesoftware #dms #sfa #salesforceautomation #distribution #distributionmanagement #fmcg #OTC #secondarysales #supplychainmanagement #supplychain #salesforce #salesman

Revolutionizing Sales with Data & Tech: Vasu’s Deep Dive into SFA, DMS & Retail Innovation

In this full episode, we sit down with Vasu to explore how technology is transforming the sales landscape from the ground up. From streamlining field operations with Sales Force Automation (SFA) to empowering smarter distribution with Distributor Management Systems (DMS), Vasu breaks down the real impact of integrated systems on today’s sales strategies. 🔍 What You'll Learn: How connected platforms are driving product visibility, boosting revenue, and reducing time to market. The power of predictive analytics in sales forecasting and planning. How business intelligence tools are helping brands launch products more effectively. Real-world solutions to common challenges faced by retailers on the ground. Why a data-first mindset is key to staying competitive in modern trade and general trade environments. Whether you’re in sales, distribution, or digital transformation, this episode is packed with actionable insights to help you stay ahead in the tech-powered retail game. 🎧 Tune in now to uncover strategies that are helping brands unlock new levels of efficiency, visibility, and growth. 📌 Subscribe and hit the bell so you don’t miss out on more powerful conversations like this one! #podcast #behindtheboardroom #botreesoftware #dms #sfa #salesforceautomation #distribution #distributionmanagement #fmcg #OTC #secondarysales #supplychainmanagement #supplychain #salesforce #salesman