The Business of Halloween: Scott Swenson

Marketing A Mountain with Austin Martin

On this episode, we are joined by Austin Martin, Head of Publicity for Anakeesta in the breathtaking Great Smoky Mountains of Gatlinburg, Tennessee. With almost a decade of experience in broadcast television as an anchor, producer, and reporter, Austin brings a unique perspective to creative storytelling, crisis management, and elevating the publicity game for the adventure park.

The Business of Halloween: Scott Swenson

We are joined by Scott Swenson, mastermind behind some of the greatest haunts in the country. For over 30 years, Scott has been bringing stories to life as a producer, director, writer, and performer. His work in theme parks, consumer events, live theater, and television has given him a broad spectrum of experiences. After over 20 years working with SeaWorld Parks and Entertainment, Scott formed Scott Swenson Creative Development to provide entertainment and development consultation for clients around the world.