Two CEOs, One Industry: The Uncomfortable Truths of iGaming | Bet It Drives Show ft. Cedomir Tomic & Oleksandr Feshchenko | by GR8 Tech

Esports’ $100B Betting Market and What It Means for Operators | Bet It Drives Show ft. Marek Suchar | by GR8 Tech

What Does It Take to Make Esports Betting Scale? In Season 4, Episode 4 of Bet It Drives, host Yevhen Krazhan rides through Barcelona during ICE with Marek Suchar, Co-Founder & Managing Director (Partnerships) at Oddin.gg—one of the companies building the infrastructure layer behind esports odds, trading, and risk management. Marek explains how suspicious betting patterns are identified in real time, shares a Dota 2 case where Oddin.gg flagged “something shady” during Lima Major (weeks before bans landed), and breaks down why regulation often misunderstands esports (underage bettors, underage players, and match-fixing myths, versus what the data actually shows). Then the conversation turns to what’s next: consolidation in the ecosystem, a reset in esports data, and where growth comes from. And because Bet It Drives is still an entertainment business, Marek gets thrown into “Confess or Call” and ends up making a chaotic prank call about buying NaVi… and possibly Vitality right after. Powered by GR8 Tech. Subscribe to the Bet It Drives Show—your front seat in the iGaming world. Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/ Marek Suchar: https://www.linkedin.com/in/msuchar/ Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

Zero Risk, Zero Deals: Crypto in iGaming | Bet It Drives ft. Max Krupyshev | by GR8 Tech

What does a crypto CEO who's been in the game since 2013 actually worry about? In Season 4, Episode 3 of Bet It Drives, host Yevhen Krazhan rides through Barcelona with Max Krupyshev, CEO of CoinsPaid and CryptoProcessing.com. Max breaks down the real risks in crypto payments—and why the ones most people obsess over aren't the ones that matter. He gets specific: why crypto was never actually anonymous, how fraud plays out in B2B practice, what operators should look for in a payment provider, and why demanding "zero risk" is the fastest way to kill a deal. Plus the story of 8 Bitcoin he spent—and why he'd do it again. And because no Bet It Drives episode ends politely, Max gets pushed into a prank call to his own Head of Sales during Confess or Call. Powered by GR8 Tech. Subscribe to the Bet It Drives Show—your front seat in the iGaming world. Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/ [https://www.linkedin.com/in/yevgen-krazhan/] Max Krupyshev: https://www.linkedin.com/in/mkrupyshev/ [https://www.linkedin.com/in/mkrupyshev/] Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech [https://www.linkedin.com/company/gr8-tech]

Stake’s Marketing Leader Shares Insights | Bet It Drives Show ft. Akhil Sarin | by GR8 Tech

Can a low-budget idea beat a multi-million-dollar sponsorship? And why do most iGaming brands still market like it’s 2016? In Season 4, Episode 2 of Bet It Drives, host Yevhen Krazhan rides through Barcelona during ICE with Akhil Sarin, CMO at Easygo and the marketing and partnerships leader behind Stake. Akhil breaks down how they think about growth when you’re building culture: why streaming-first works, how they judge partnerships, and what makes a sponsorship actually bold. He also shares a story that sounds made up until you hear the numbers, a surprisingly cheap activation that exploded into over 16 billion impressions, and why that kind of thinking is missing from most iGaming marketing teams. And because this is still an entertainment business, the episode ends with “Confess or Call”: a chaotic segment that includes a late-night call to a senior exec about a “deal” that should never get approved… Powered by GR8 Tech. Subscribe to the Bet It Drives Show—your front seat in the iGaming world. Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/ Akhil Sarin: https://www.linkedin.com/in/akhilsarin Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

Two CEOs, One Industry: The Uncomfortable Truths of iGaming | Bet It Drives Show ft. Cedomir Tomic & Oleksandr Feshchenko | by GR8 Tech

Can two CEOs say the quiet part out loud, on camera, during ICE? In Season 4, Episode 1 of Bet It Drives, host Yevhen Krazhan rides through rainy Barcelona with two industry leaders: Cedomir Tomic (Alea) and Oleksandr Feshchenko (GR8 Tech). The CEOs debate on the topics most people avoid. They get specific: Cedomir breaks down what their conference spend really looks like, Oleksandr shares why their marketing budget sits at a certain sum, and they dig into why the grey market accelerated around 2016, plus why regulation in the US and UK often creates outcomes nobody planned for. And because this is still an entertainment business, the episode ends with “Confess or Call”—high-stakes prank calls, strong reactions, and a reminder that this is not a boring place. Powered by GR8 Tech. Subscribe to the Bet It Drives Show—your front seat in the iGaming world. Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/ Cedomir Tomic: https://www.linkedin.com/in/alexandretomic/ [https://www.linkedin.com/in/alexandretomic/]Oleksandr Feshchenko: https://www.linkedin.com/in/oleksandr-feshchenko/ Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

Stop Wasting Budget: Structure Over Hype | Bet It Drives Show ft. Valentina Diaco | by GR8 Tech

Can you stop chasing quick wins and still grow faster? In Season 3, Episode 3 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides through Rome with marketing strategist and Profit Matches founder Valentina Diaco—a local who moved to the city at 17 to become a ballerina and ended up building global brands instead. On this ride, she shares why iGaming is still “a little bit behind” on branding and retention, what operators can learn from luxury brands about loyalty beyond bonuses, and why incremental growth should be every CMO’s missing metric. They dive into omnichannel or obsolete, AI as an amplifier (not an autopilot for your budget), and why Christmas campaigns often work better before Christmas. Smart, structured, and grounded in numbers—this is how profit aligns with purpose. Powered by GR8 Tech. Subscribe to the Bet It Drives Show—your front seat in the iGaming world. Powered by GR8 Tech. Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/ Valentina Diaco: https://www.linkedin.com/in/valentina-diaco-2b62526/ [https://www.linkedin.com/in/valentina-diaco-2b62526/] Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech