It’s Not About Money: Why Couples See It So Differently (Ep. 5)

Better Conversations: Five Retirement Decisions That Matter More Than Returns (Ep. 7)

Will you run out of money in retirement? Should you take Social Security at 62 or wait until 70? Is long-term care insurance worth it? In this episode, Eric Lee discusses some of the most common retirement planning questions facing pre-retirees and retirees, including how much retirement income you may need, when to claim Social Security, whether long-term care insurance is worth considering, and how inflation can affect a sustainable retirement lifestyle over time. Eric challenges several common retirement-planning assumptions and explores five often-overlooked retirement decisions that can affect your income, family, legacy, and long-term financial confidence. Rather than focusing solely on portfolio performance, this conversation encourages listeners to think more intentionally about what a successful retirement actually looks like and how to align their financial decisions with the life they want to live. Eric discusses: * How much money do you want to leave behind versus spend during retirement * The difference between maximizing Social Security benefits and maximizing long-term wealth * Whether long-term care insurance is worth considering for your family situation * Common retirement spending assumptions that may not reflect real life * And more! Contact Eric Lee: * Purple Wealth [http://purplewealth.com] * LinkedIn: Eric Lee [https://www.linkedin.com/in/eric-lee-rapidcity/] * Email: eric.lee@purplewealth.com [eric.lee@purplewealth.com]

What Wealth Really Means: Beyond Money (Ep. 6)

What if financial planning feels difficult because we’re trying to predict a future that can’t be predicted?  In this episode, Eric Lee explores why traditional goal-setting often creates stress and anxiety around money. Instead of focusing solely on numbers and timelines, Eric explains how understanding what truly matters in life can lead to better financial decisions and greater peace of mind. He also shares how emotions, family expectations, and fear of making the wrong choice shape the way people think about money. Eric discusses: * Why financial goals can feel overwhelming * The difference between goals and values * Why time is often more valuable than money * A simple framework for making financial decisions  * And more! Contact Eric Lee: * Purple Wealth [http://purplewealth.com] * LinkedIn: Eric Lee [https://www.linkedin.com/in/eric-lee-rapidcity/] * Email: eric.lee@purplewealth.com [eric.lee@purplewealth.com]

It’s Not About Money: Why Couples See It So Differently (Ep. 5)

What if the real reason couples argue about money has nothing to do with money? This episode explores why financial decisions feel so personal, and why logic alone rarely resolves conflict. Eric Lee unpacks the idea that while money appears to be math, it is actually experienced through emotion. He explains how most financial decisions are driven by feelings first, then justified with logic later. Through real-life examples and client conversations, Eric introduces the concept of the “money mind” and how it shapes the way individuals approach saving, spending, and giving. He also explores why couples often feel tension around money, even when they share the same goals. Instead of trying to “win” financial arguments, Eric encourages listeners to pause, recognize emotional drivers, and focus on understanding their partner. The episode offers a practical framework to help couples have more honest, productive conversations that lead to better alignment and clarity. Eric discusses: * Why financial decisions are emotional first, logical second * The three money mind types: protector, happiness, and commitment * How different money mindsets create tension in relationships * A simple 4-question framework to improve money conversations * And more! Resources: * Better Conversations Exercise  [https://www.purplewealth.com/exercise] Contact Eric Lee: * Purple Wealth [http://purplewealth.com] * LinkedIn: Eric Lee [https://www.linkedin.com/in/eric-lee-rapidcity/] * Email: eric.lee@purplewealth.com [eric.lee@purplewealth.com]

You Can Afford Almost Anything, Just Not Everything (Ep. 4)

You can afford almost anything, but you cannot afford everything. In midlife, many people discover that financial freedom still requires difficult choices. This episode explores how to make those choices with clarity, purpose, and confidence. In this episode, Eric Lee explores one of the most challenging financial realities people face in their 50s: the need to make thoughtful trade-offs with their money. While many individuals reach a point where they have enough to retire, they may not have enough to fund every goal, dream, or lifestyle choice they imagined. Eric explains why these decisions often feel emotional rather than mathematical, and how competing values like security, generosity, freedom, and family influence financial decisions. Drawing from his work with clients at Purple Wealth, Eric shares a simple four-step framework designed to help people clarify what truly matters most. Instead of trying to do everything at once, he encourages listeners to define their priorities, quantify their desired lifestyle, and make intentional decisions that align money with meaning. Ultimately, Eric reminds listeners that trade-offs are not failures. They are a powerful step toward living a more deliberate and purpose-driven life. Eric discusses: * Why financial trade-offs become more emotional and complex in midlife * The difference between your “lifestyle ceiling” and your “lifestyle floor” * A four-step framework for prioritizing financial goals and values * How couples can navigate different emotional perspectives around money * And more! Contact Eric Lee: * Purple Wealth [http://purplewealth.com] * LinkedIn: Eric Lee [https://www.linkedin.com/in/eric-lee-rapidcity/] * Email: eric.lee@purplewealth.com [eric.lee@purplewealth.com]

Security, Freedom, and Meaning: The Three Jobs of Money (Ep. 3)

What if doubling your net worth wouldn’t actually change your life? Many successful professionals keep building wealth long after they’ve achieved stability, yet still feel restless. This episode explores why. In this episode, Eric Lee challenges the assumption that more money automatically creates more peace of mind. He explains why many high achievers continue accumulating wealth even after they’ve reached financial stability, and why that pattern can lead to quiet dissatisfaction. Eric introduces a simple but powerful framework: money has three jobs: security, freedom, and meaning. While most people focus heavily on security, fewer define what freedom looks like, and even fewer intentionally build meaning into their financial lives. He encourages listeners to define “how much is enough” with clarity and specificity, rather than defaulting to endless accumulation. The conversation invites reflection on identity, legacy, and what wealth is ultimately meant to support. Eric discusses: * Why security never tells you when to stop * Freedom is the ability to say no and reclaim your time * Why do many people overfund security and underfund purpose * The importance of defining “enough” before chasing more * And more! Resources: * Better Conversations™ [https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png] Exercise [https://www.purplewealth.com/exercise] * A 6-year research project found a surprisingly simple route to happiness [https://www.washingtonpost.com/climate-environment/2025/10/24/happiness-purpose-community-contribution/] Contact Eric Lee: * Purple Wealth [http://purplewealth.com] * LinkedIn: Eric Lee [https://www.linkedin.com/in/eric-lee-rapidcity/] * Email: eric.lee@purplewealth.com [eric.lee@purplewealth.com]