Selling castles to crack houses

The Broke Agent: What's working RIGHT NOW on social media

Molly & Heidi sat down and talked with Eric Simon (The Broke Agent) to pick his brain on what's working right now on social and how Realtors can grow their brands with humor. Takeaways * Real Estate Humor Brand * BAM and BAMx * Content Creation and Social Media Engagement Instagram stories should be natural and behind-the-scenes, not template-based * Front-load Instagram stories with the desired action or content * YouTube is the best platform for real estate leads due to long-form content and trust-building * Facebook is experiencing a resurgence and is effective for engaging older buyers * Promotion of podcast episodes should include a clear call to action and reason to click Chapters * 00:00 Tips for Social Media Growth * 28:09 Promotion and Distribution of Podcast Episodes

Keeping your sanity during real estate drama

In this episode, we dive into the drama and how it affects top performing Realtors. We give you tips, share a story or two and tell you who are go-to source is for all things real estate.

Be Your Own Influencer

Today, we are talking about habits: what we do, how to form them and why we chose those habits. If you haven't read Atomic Habits by James Clear, PLEASE DO! Here's the link to the Diary of a CEO podcast featuring James Clear https://www.youtube.com/watch?v=rtufWBLOXgw [https://www.youtube.com/watch?v=rtufWBLOXgw]

Desensitized by chaos

In a world where curveballs are constant, becoming desensitized to chaos isn’t about shutting down — it’s about leveling up. When we learn to stay grounded amid unpredictability, we make clearer decisions, communicate with confidence, and lead with a calmer presence that others naturally trust. Chaos stops feeling like a threat and starts looking like an opportunity: an opening to problem-solve creatively, prioritize what truly matters, and show up as the steady hand in the storm. Professionally, this resilience becomes a superpower. It sharpens our ability to adapt, strengthens our strategic thinking, and positions us as the person who can handle whatever comes next — with clarity, capability, and even a little grace.

Selling castles to crack houses

Look guys, it's our first one. Enjoy the hiccups, the stories and the real estate chaos that is Heidi & Molly.