11 - Sales for accountants who hate selling with James Sundin

11 - Sales for accountants who hate selling with James Sundin

James Sundin is the co-founder and Chief Evangelist at R.E.P.R.E.S.E.N.T. He's spent 16 years getting good at the one thing most accountants dread: sales. In this chat he makes the case that selling isn't being pushy, it's helping people buy. He lays out exactly how a firm can win the right clients without chasing anyone.  […]

10 - Building better managers in accounting firms with Rob Pillans

James Rose talks with Rob Pillans of Planet Consulting about why accounting firms often overlook learning and development. They explore the shift from technical to non-technical skills as people become managers, common gaps in delegation and communication, and how firms can build more capable teams through structured training and clearer expectations. Topics covered Resources

9 - Jacqui Trumper on networking as an introvert and building a firm her way

James Rose talks with Jacqui Trumper of Black Cat Accounting about building an efficiency-first firm from the ground up. They explore choosing best-in-class tech over all-in-one systems, improving processes early, and how Jacqui turned networking as an introvert into a growth advantage. Topics covered Resources

8 - Amy Holdsworth thinks firms should free accountants from admin work

James Rose welcomes Amy Holdsworth of Clarity Street to discuss improving operations inside accounting firms. They explore why tech is only a small part of the solution, how poor processes create roadblocks, and why protecting accountant time is key to growth. Topics covered Resources

7 - Building a lifestyle-first accounting business with Meryl Johnston

James Rose hosts Meryl Johnston to discuss lifestyle design for firm owners and the trade-offs it requires. They discuss working backwards from an ideal day, saying no to protect time, reinvesting early into systems and people, and how Meryl stepped back from being CEO while keeping the business growing. Topics covered: Resources: