The Content Debate Every Brand Is Having Right Now

The Content Debate Every Brand Is Having Right Now

Josh Peters and Katie Gillen discuss balancing lo‑fi and high‑quality content for brands, defining high quality as well‑lit, traditionally produced video with cameras, tripods, and microphones, and lo‑fi as phone-shot vertical content that can still be heavily edited. They explain high-quality content is best for websites, sales collateral, email, paid placements, TV, standard YouTube, and LinkedIn, while lo‑fi typically performs well on social, often blending authenticity with strategic polish like lighting, microphones, and curated thumbnails. They warn against overproducing trends or missing trend windows due to approvals, emphasize experimentation and analytics, and suggest stripping back logos and heavy intro graphics to feel more organic. They share Aylo Health as an example of shifting from polished static graphics to vertical video featuring real providers and series content, improving engagement and follower growth by reducing on-screen graphics and leaning into relatable expertise. 00:00 Lo-fi Feels Real 00:38 Podcast Welcome 01:11 Defining Lo-fi vs High 02:47 Where Each Fits 03:19 Choosing Style on Social 04:44 Brand Transitions and Feeds 06:37 Planning and Calendars 07:50 Why Lo-fi Works 09:09 Going More Organic 11:35 Polishing Up with Series 13:55 Best Use Cases and Mix 16:35 Common Mistakes and Trends 19:14 Platform Differences and Editing 21:31 Client Example AO Health 25:04 Provider Series Lessons 28:27 Parting Advice and Wrap WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

How to Raise Money with Non-Profit Marketing

Bryan Owen and Josh Peters discuss how nonprofits can use marketing and content to fundraise and build trust in a crowded, competitive landscape where the biggest competitor is inaction. They explain that unlike for-profit marketing built on features and benefits, nonprofit marketing relies on clear messaging, emotional connection, and proof of impact, often combining leadership vision with beneficiary stories. They emphasize that content must drive action, and that nonprofits should communicate repeatedly across formats—video, motion design, email, social, live events—since audiences absorb information differently. They note live events and major donors can drive most revenue, while digital discovery is harder because people aren’t actively shopping to donate. They highlight the value of influencer validation for younger audiences, recommend starting with a story framework (truth, problem, tension, solution, vision, invitation), and stress consistency, authenticity, and providing value beyond constant asks. 00:00 Marketing Beyond Features 00:38 Podcast Intro Nonprofit Focus 01:38 Nonprofit Work Origins 02:48 Why Nonprofits Need Marketing 06:02 Nonprofit Versus For Profit 07:49 Story Over Benefits 09:19 Clarifying Messy Missions 11:46 Impact Stories That Convert 15:05 Think Feel Do Framework 16:54 Channels And Audiences Next 17:11 Reaching Younger Donors 17:27 Why Live Events Win 19:32 Major Donor Video Win 21:05 Digital Funnel Challenges 22:33 Influencers Build Trust 24:39 Nonprofit Overhead Perception 25:37 Story Framework Session 29:55 Channel Strategy and Authenticity 31:05 Video Empathy and Value 32:24 Make Donors the Hero 33:24 Wrap Up and Takeaways WHO WE ARE Between Pixels is a video production, advertising, branding, and digital marketing agency. We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable. WHAT WE DO We create story-driven content, campaigns, and strategy. Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results. HOW WE DO IT We help organizations reach and connect with the people they want to influence. By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time. CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

AI and Authenticity: Trust, Marketing, and the Future

In this episode of the Between Two Pixels podcast, Josh and Bryan delve into how AI impacts authenticity and trust in marketing. They discuss brand relationships, the importance of trust in different purchases, and the shift towards raw, imperfect content. Learn about successful and failed uses of AI, the importance of staying true to brand values, and future legal considerations. Tune in to explore how you can navigate AI in marketing while maintaining genuine connections with your audience. 00:00 Introduction and Trust in AI 00:42 Welcome to the Podcast 01:48 AI and Authenticity 02:13 Defining Authenticity 05:27 Importance of Authenticity for Brands 07:10 Coca-Cola's AI Misstep 11:43 Sports Illustrated Scandal 13:02 Protecting Brand Authenticity 16:54 Using Avatars for Internal Training 17:43 Replacing Lost Footage with AI 18:13 Perception of AI in Content Creation 19:13 Authenticity vs. Perfection in Marketing 20:21 The Role of Influencers in Brand Authenticity 25:56 Legal Considerations for AI Content 28:57 The Future of AI and Human Connection 30:15 Evaluating AI Tools in Marketing 34:15 Conclusion and Future Outlook

Adapting Your Agency to an AI-First Marketplace

In this episode of Between Two Pixels, co-CEOs Bryan Owen and Josh Peters cut through the AI hype and talk honestly about what artificial intelligence actually means for agencies, in-house teams, and content creators. Instead of doom-and-gloom “AI will take your job” takes, they unpack how AI can act like a creative contractor or co-pilot—powerful, but only if you know how to direct it. You’ll hear them break down: Why “if we’re not innovating with AI, we can be replaced by AI”—and what that really means for agencies. How to use AI like a contractor: giving it clear direction, checking its work, and treating yourself as the director Where AI fits in the full marketing workflow: research, ideation, scripting, production, and problem-solving. How to keep authenticity and credibility when AI can generate content that looks and sounds “good enough” Why the psychology of influence hasn’t changed—people still trust people, not bots They also share real, behind-the-scenes use cases from their own work at Between Pixels: Rebuilding a lost on-camera segment from a shoot in Greece using AI video + voice, without reshooting Saving a once-in-a-lifetime groundbreaking ceremony whose audio was destroyed, by cloning speakers’ voices Using AI tools to remove excuses, fix mistakes, and deliver better work faster—without cutting humans out of the process Finally, Bryan and Josh dig into culture: How to get your team to embrace AI instead of fearing it. Why AI adoption has to be bottom-up, not just a mandate from the C-suite. Why “this is the worst AI you’ll ever use” should make you more curious, not more afraid If you lead an agency, run a content or social team, or you’re just trying to figure out how to use AI without losing your brand’s soul, this episode will give you a practical roadmap—not just more AI buzzwords. 00:00 Introduction to AI in Content Creation 00:39 Welcome to Between Two Pixels Podcast 01:04 The Buzz Around AI 02:33 AI's Role in Content Creation and Marketing 03:27 AI as an Enhancement Tool, Not a Replacement 04:25 AI's Impact on Client Relationships 08:31 AI in the Production Process 17:57 Practical Use Cases of AI in Content Creation 23:10 AI's Role in Solving Audio Issues 24:05 The Art and Science of Content Creation with AI 25:00 Challenges and Best Practices in Using AI Tools 26:49 The Future of AI in Content Creation 27:49 Adapting to AI in the Workplace 28:32 The Importance of Innovation with AI 30:22 Legislation and Ethical Considerations in AI 33:17 Generational Perspectives on AI 34:48 Encouraging AI Adoption in Company Culture 40:01 Final Thoughts on AI in Content Marketing CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels

Mastering Market Research - Turning Insights into Impact

Mastering Market Research - Turning Insights into Impact | Between Two Pixels Podcast In this episode of Between Two Pixels, owners Josh Peters and Bryan Owen discuss the significance and methodologies of market research for brands ranging from small businesses to those earning up to $500 million annually. They cover types of research including market analysis, consumer insights, and performance measurement. The discussion also touches on using AI to enhance research, various research tools, and real-world examples illustrating how research drives business decisions. Join us as we explore actionable strategies to connect with your audience through well-informed marketing and content creation. 00:00 Introduction to Research Questions 00:41 Welcome to Between Two Pixels 02:06 Market Research Overview 02:59 Key Areas of Market Research 05:17 Philosophy and Approach to Market Research 08:40 Practical Applications and Examples 14:28 Understanding Customer Perception in Healthcare 14:42 Researching New Markets and Value Propositions 16:05 Insights from Focus Group Studies 17:36 Adapting Marketing Strategies for Different Demographics 21:11 Tools and Processes for Market Research 25:35 Leveraging AI in Market Research 27:11 The Importance of a Research-Driven Culture CONNECT WITH US Web: https://betweenpixels.com/ Insta: https://www.instagram.com/betweenpixelsco/ Facebook: https://www.facebook.com/betweenpixels Vimeo: https://vimeo.com/betweenpixels