S3E2. 5 Tips For Starting Your Sleep Consulting Business

S3E4. Strengths Driven Business With @moniqueharding_

Welcome to the final episode in this special 4 part mini summer series! Today we are joined again by Monique Harding.  We pick Monique’s brain about the concept of a strengths-driven business, exploring how understanding and leveraging personal strengths can lead to greater fulfilment and success within your business. Monique discusses practical methods for identifying strengths, the importance of navigating (and pushing!) comfort zones, and the value of learning through action and mistakes. We hear some personal insights into Mon’s journey of returning to authenticity in her coaching practice, emphasising the significance of aligning business strategies with individual strengths. Monique is a no-nonsense Mindset Coach and Business Strategist helping online business owners step into their biggest vision. Known for her direct approach and transformative insights, she empowers clients to ditch convention and trust their strengths. Key Takeaways: * Strengths-driven business aligns your model with your natural abilities. * Taking time to reflect is crucial for new business owners. * Building confidence comes from focusing on what you do best. * You don't need to excel at everything; focus on your genius zone. * Returning to authenticity can lead to greater satisfaction in business. * Learning from mistakes is essential for growth and resilience. Play to your strengths and embrace challenges. * Authenticity resonates with audiences; be yourself. * Focus on what lights you up in your business. Connect with Monique Harding: * On Instagram (@moniqueharding_) * Email: monique@moniqueharding.co Connect with us: * Ready to become a certified Family Sleep & Wellness Coach (aka sleep consultant)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.beyondsleepschool.com/join-the-waitlist]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrol in our 2025 course dates⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.beyondsleepschool.com/course] * On ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/beyondsleepschool] (@beyondsleepschool) * Is sleep consulting the right career for you? ⁠⁠⁠⁠⁠⁠⁠Find out here!⁠ [https://www.beyondsleepschool.com/career-in-sleep]

S3E3. Overcoming Comparison In Business With @moniqueharding_

Welcome to the third episode in a special 4 part mini summer series! Today we are joined by Monique Harding.In this episode, we chat with Monique about comparisonitis among new business owners and its potentially detrimental effects on growth and confidence. She emphasises the importance of embracing one's unique strengths and authenticity in a crowded market. Monique provides practical advice for navigating the overwhelm of social media and the pressure to conform to perceived standards of success. The conversation highlights the significance of self-trust, understanding personal goals, and focusing on meaningful client relationships to foster sustainable business growth. Monique is a no-nonsense Mindset Coach and Business Strategist helping online business owners step into their biggest vision. Known for her direct approach and transformative insights, she empowers clients to ditch convention and trust their strengths. Key Takeaways: * Comparison is a natural human phenomenon but can hinder growth. * New business owners often look to others for shortcuts to success. * Social media can amplify feelings of inadequacy and overwhelm. * Focusing on unique strengths helps differentiate in a crowded market. * Authenticity in delivery and communication attracts ideal clients. * There is no one-size-fits-all blueprint for business success (despite what social media tells you!). * Understanding your 'enough' number helps set realistic goals. * Energy is a limited resource. * Building relationships is crucial for client acquisition. * Narrowing down offerings can actually lead to increased revenue. Connect with Monique Harding: * On Instagram (@moniqueharding_) * Email: monique@moniqueharding.co Connect with us: * Ready to become a certified Family Sleep & Wellness Coach (aka sleep consultant)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.beyondsleepschool.com/join-the-waitlist]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrol in our 2025 course dates⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.beyondsleepschool.com/course] * On ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/beyondsleepschool] (@beyondsleepschool) * Is sleep consulting the right career for you? ⁠⁠⁠⁠⁠⁠Find out here! [https://www.beyondsleepschool.com/career-in-sleep]

S3E2. 5 Tips For Starting Your Sleep Consulting Business

We are back with episode 2 in a special 4 part mini summer series! In this episode, Amy and Jazz share their top five tips for starting a sleep consulting business. They emphasise the importance of accredited training, identifying a niche, building an online presence, networking, and prioritising client support. Key Takeaways: * Get certified through a reputable sleep consulting program * Research multiple training providers to find the right fit. * Identify your niche to streamline marketing efforts. * Build a strong online presence to attract clients. * Network with professionals in related fields for collaboration. * Prioritise client support to build trust and referrals (basically do a good job!) * Use client feedback to tailor your services. * Be authentic and consistent in your online presence. Connect with us: * Ready to become a certified Family Sleep & Wellness Coach (aka sleep consultant)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.beyondsleepschool.com/join-the-waitlist]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrol in our 2025 course dates⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.beyondsleepschool.com/course] * On ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/beyondsleepschool] (@beyondsleepschool) * Is sleep consulting the right career for you? ⁠⁠⁠⁠⁠Find out here! [https://www.beyondsleepschool.com/career-in-sleep]

S3E1. Starting Out In Business? Listen In

Here is the first episode in a special 4 part mini summer series! In this episode, Jazz and Amy discuss their early experiences in starting their sleep consulting businesses, sharing insights on initial offerings, challenges faced, marketing strategies, and the evolution of their businesses. They emphasise the importance of simplicity, intentionality, and authenticity in building a successful business while navigating the complexities that inevitably can come with running a small business. Key Takeaways: * Starting a business can feel overwhelming, but everyone begins somewhere. * It's important to keep your offerings simple when starting out. * Outsourcing tasks you don't enjoy can save time and reduce stress. * Building a clientele takes time and patience. * Being intentional with your time can lead to greater efficiency. * You don't need to have all the answers at the start of your journey. * Establishing boundaries with clients is crucial for sustainability. * Repurposing content can save time and effort in marketing. * Show up authentically to connect with your audience. Connect with us: * Ready to become a certified Family Sleep & Wellness Coach (aka sleep consultant)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.beyondsleepschool.com/join-the-waitlist]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrol in our 2025 course dates⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.beyondsleepschool.com/course] * On ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/beyondsleepschool] (@beyondsleepschool) * Is sleep consulting the right career for you? ⁠⁠⁠⁠Find out here! [https://www.beyondsleepschool.com/career-in-sleep]

S2E8. That Uneasy Feeling When Biz Is Slow

In this episode, we dive into a topic many business owners face at some point: the unease that comes with a slow period in business. Whether it’s due to seasonal trends, economic shifts, or market changes, slow periods can be challenging, but they also present opportunities for growth and reflection. Tune in as we explore strategies to not only survive but thrive during these times. Key Takeaways: Understanding Slow Periods: Recognizing the signs of a business slowdown. Common reasons for a lull, including seasonal trends and market shifts. Financial Management: How to adjust your budget during slow periods. Tips for cutting unnecessary expenses without sacrificing quality. The importance of building an emergency fund to cushion future slowdowns. Enhancing Marketing Efforts: Reviewing your current marketing strategies and optimizing them. Creating and scheduling content across social media, blogs, and newsletters. Ideas for running special promotions to attract new clients. Professional Development: Using downtime to improve your skills through courses and workshops. Staying updated with the latest industry trends. Networking with peers and attending industry events. Client Engagement: Reconnecting with past clients through personalized check-ins. Gathering feedback and testimonials to improve your services. Offering loyalty programs and referral incentives for repeat business. Operational Improvements: Streamlining your business processes for better efficiency. Updating your website and enhancing your online presence. Exploring new tools or software to boost productivity. Exploring New Revenue Streams: Identifying opportunities for passive income, such as online courses or e-books. Expanding your services or product offerings. Collaborating with other businesses for joint ventures or partnerships. Maintaining a Positive Mindset: Practising self-care and stress management during slow periods. Setting realistic goals and celebrating small wins along the way. Staying motivated by focusing on your long-term vision. Whether you’re currently experiencing a slow period or preparing for one in the future, this episode provides actionable insights to help you turn it into an opportunity for growth. Connect with us: * Ready to become a certified Family Sleep & Wellness Coach (aka sleep consultant)? * ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.beyondsleepschool.com/join-the-waitlist]⁠⁠⁠⁠⁠⁠⁠⁠⁠Enrol in our 2024 or 2025 course dates⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.beyondsleepschool.com/course] * On ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://instagram.com/beyondsleepschool] (@beyondsleepschool) * Is sleep consulting the right career for you? ⁠⁠⁠Find out here! [https://www.beyondsleepschool.com/career-in-sleep]